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UFC launches Octagon Nation tour

May 27, 2011 by Jason Cruz Leave a Comment

The UFC announced the start of the Octagon Nation tour set to tour the U.S. this summer. The tour will travel via an 18 wheel truck and visit many of the summer festivals as well as many of the major U.S. cities. Via UFC press release: Utilizing a new, fully-customized 18-wheeler truck and two Octagon-sized […]

Filed Under: social media, UFC

Apply to be a UFC fighter online

April 26, 2011 by Jason Cruz 17 Comments

The UFC and Jobbi.com are offering ordinary people the opportunity to apply online to be a UFC fighter. Jobbi.com is a job search web site that has been a UFC sponsor since the fall of 2010. Via UFC web site: With thousands of fighters applying annually to the UFC for the opportunity to fight in […]

Filed Under: social media, sponsorships, UFC

THQ-Zuffa announce UFC 131 sweepstakes

April 21, 2011 by Jason Cruz Leave a Comment

THQ and Zuffa announced a partnership to promote UFC 131: Lesnar vs. Dos Santos using the UFC’s official Facebook game. The grand prize winner will win a trip for two to UFC 131 in Vancouver. Via THQ press release: AGOURA HILLS, Calif. – April 20, 2011 – THQ Inc. (NASDAQ: THQI) and Zuffa, LLC today […]

Filed Under: press release, social media, UFC, video games, Zuffa

TapouT introduces new phone

April 18, 2011 by Jason Cruz 2 Comments

TapouT is partnering with MetroPCS in rolling out a new “Tapout”-edition Huawei Ascend cell phone. The phone includes preloaded virtual training ceneter videos and wallpaper. To promote its release, TapouT is traveling cross-country and blogging about its journey. Here is its visit to ATT. The TapouT crew visits American Top Team Gym in Coconut Creek Florida […]

Filed Under: new media, Public Relations, social media, Uncategorized

Tecate plans biggest boxing promotion for Pacquiao-Mosley

March 7, 2011 by Jason Cruz 1 Comment

Sports Business Journal reports that perennial, beer sponsor Tecate plans to have its biggest promotion for the May 7th Manny Pacquiao v. Shane Mosley fight. Via Sports Business Journal (subscription required): Tecate will produce about 100,000 cases — or more than 1 million of the 24-ounce cans — for distribution in participating stores in the […]

Filed Under: boxing, social media, sponsorships

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