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THQ-Zuffa announce UFC 131 sweepstakes

April 21, 2011 by Jason Cruz Leave a Comment

THQ and Zuffa announced a partnership to promote UFC 131: Lesnar vs. Dos Santos using the UFC’s official Facebook game. The grand prize winner will win a trip for two to UFC 131 in Vancouver. Via THQ press release: AGOURA HILLS, Calif. – April 20, 2011 – THQ Inc. (NASDAQ: THQI) and Zuffa, LLC today […]

Filed Under: press release, social media, UFC, video games, Zuffa

TapouT introduces new phone

April 18, 2011 by Jason Cruz 2 Comments

TapouT is partnering with MetroPCS in rolling out a new “Tapout”-edition Huawei Ascend cell phone. The phone includes preloaded virtual training ceneter videos and wallpaper. To promote its release, TapouT is traveling cross-country and blogging about its journey. Here is its visit to ATT. The TapouT crew visits American Top Team Gym in Coconut Creek Florida […]

Filed Under: new media, Public Relations, social media, Uncategorized

Tecate plans biggest boxing promotion for Pacquiao-Mosley

March 7, 2011 by Jason Cruz 1 Comment

Sports Business Journal reports that perennial, beer sponsor Tecate plans to have its biggest promotion for the May 7th Manny Pacquiao v. Shane Mosley fight. Via Sports Business Journal (subscription required): Tecate will produce about 100,000 cases — or more than 1 million of the 24-ounce cans — for distribution in participating stores in the […]

Filed Under: boxing, social media, sponsorships

UFC on Versus 3 Prelims airing on Facebook

March 3, 2011 by Jason Cruz 2 Comments

Facebook live-streaming is here to stay for the UFC as it will air 2 prelim bouts prior to it airing on Versus tonight. In addition, Versus will have pre and post-fight shows on the channel similar to previous times on the network. Via MMA Junkie: The UFC’s Facebook page (www.facebook.com/ufc) has been used to stream […]

Filed Under: social media, TUF, UFC

Payout Perspective: UFC 127

March 1, 2011 by Jason Cruz 8 Comments

Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]

Filed Under: Apparel, Dethrone, Featured, gate, pay-per-view, Public Relations, ratings, social media, sponsorships, TV, Twitter, UFC, viral video

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