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UFC on FOX Network Debut: Payout Perspective

November 18, 2011 by MMAPayout Moderator 13 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC on FOX network debut headlined by the UFC Heavyweight Title bout between Cain Velasquez and Junior Dos Santos. The event took place at the Honda Center in Anaheim, California and featured the HW title fight between Cain Velasquez […]

Filed Under: Featured, FOX, gate, mainstream, payouts, ratings, social media, Spike, sponsorships, TV, Twitter, UFC, Zuffa

Lauzon signs sponsorship deal with Gamma Labs

November 3, 2011 by Jason Cruz Leave a Comment

UFC Lightweight Joe Lauzon has signed a sponsorship deal with Gamma Labs. Coming off of winning one of the UFC’s first twitter bonuses, the supplement company is looking to capitalize on Lauzon’s rising popularity and social media saviness. The sponsorship deal will go beyond the normal fight short placement and focus on viral videos, social […]

Filed Under: press release, social media, sponsorships, UFC, video games

White claims ESPN hates the UFC

August 20, 2011 by Jason Cruz 10 Comments

In response to a tweet, Dana White wrote that ESPN has always hated the UFC. He clarified this tweet with another one stating that Jim Rome was the only good thing about ESPN. It appears that the reaction is due to ESPN cancelling White’s interview promoting UFC 134. Via MMA Mania: Sounds like an awfully […]

Filed Under: opinion and analysis, Public Relations, social media, UFC

Franklin stars in Boost Mobile Commercial

July 29, 2011 by Jason Cruz Leave a Comment

Rich Franklin is featured in a Boost Mobile commercial entitled, “Bring a UFC Fighter to Work.” Guess who plays the UFC Fighter. http://youtu.be/XKsiAw77D8w (H/t:  MMA Mania) Payout Perspective: I must admit that I had hoped Franklin would show more acting prowess in the commercial. Franklin actually starred in a movie with Tiffani Thiessen called “Cyborg […]

Filed Under: social media, UFC

SafeAuto offers “VIP at the UFC” prize package for UFC 133

July 26, 2011 by Jason Cruz Leave a Comment

SafeAuto Insurance is offering fans a chance to win a trip to UFC 133 if it likes them. When fans “like” SafeAuto’s Facebook page and fills out a contest form they will be entered into a contest to win a prize package including tickets, hotel and airfare.   (H/t:  MMA Mania) Payout Perspective: One of the biggest moving […]

Filed Under: Featured, social media, sponsorships, UFC

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