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White claims ESPN hates the UFC

August 20, 2011 by Jason Cruz 10 Comments

In response to a tweet, Dana White wrote that ESPN has always hated the UFC. He clarified this tweet with another one stating that Jim Rome was the only good thing about ESPN. It appears that the reaction is due to ESPN cancelling White’s interview promoting UFC 134. Via MMA Mania: Sounds like an awfully […]

Filed Under: opinion and analysis, Public Relations, social media, UFC

Franklin stars in Boost Mobile Commercial

July 29, 2011 by Jason Cruz Leave a Comment

Rich Franklin is featured in a Boost Mobile commercial entitled, “Bring a UFC Fighter to Work.” Guess who plays the UFC Fighter. http://youtu.be/XKsiAw77D8w (H/t:  MMA Mania) Payout Perspective: I must admit that I had hoped Franklin would show more acting prowess in the commercial. Franklin actually starred in a movie with Tiffani Thiessen called “Cyborg […]

Filed Under: social media, UFC

SafeAuto offers “VIP at the UFC” prize package for UFC 133

July 26, 2011 by Jason Cruz Leave a Comment

SafeAuto Insurance is offering fans a chance to win a trip to UFC 133 if it likes them. When fans “like” SafeAuto’s Facebook page and fills out a contest form they will be entered into a contest to win a prize package including tickets, hotel and airfare.   (H/t:  MMA Mania) Payout Perspective: One of the biggest moving […]

Filed Under: Featured, social media, sponsorships, UFC

UFC 131: Payout Perspective

June 12, 2011 by Jason Cruz 3 Comments

Welcome to another edition of UFC 131’s Payout Perspective. This time the UFC made its way north to the Rogers Arena in Vancouver, British Columbia, Canada. In the main event Junior dos Santos retained his #1 contender spot by pummeling Shane Carwin. JDS beats Carwin, Cain next Junior dos Santos soundly defeated Shane Carwin to retain his number […]

Filed Under: Featured, gate, social media, sponsorships, Twitter, UFC, xyience

Mainstream takes notice of UFC’s use of social media

June 11, 2011 by Jason Cruz 5 Comments

ESPN ran an article earlier this week about the UFC’s social media presence and its recent incentive programs for fighters to utilize Twitter as a means to publicize themselves. The UFC ranks second only to the NBA among sports leagues in social media presence. According to ESPN, the UFC has more than 5.8 million followers on […]

Filed Under: Public Relations, social media, Twitter, UFC

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As I recall, Silva almost put a hole in James Irvin's face

Jed I. Goodman © @jedigoodman

UFC once put the 🐐 Anderson Silva in a non-title LHW fight on Spike TV just to compete with Affliction’s PPV.

The old Dana would absolutely do something like this: tell fans to tune in to UFC Vegas 117 for the International Fight Week card announcement, then stage the

#ZuffaBoxing tonight?

Just pay for his insurance

Dovy🔌 @DovySimuMMA

🫡Dana White CONFIRMS he’s signed Jim Miller to another 5 fight deal

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