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UFC 132: Payout Perspective

July 3, 2011 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 132 from the MGM Grand in Las Vegas, Nevada. The featured bout was Dominick Cruz defending his Bantamweight title againt Urijah Faber. Cruz defeats Faber in entertaining matchup Welcome to the UFC Dominick Cruz. A back and forth bout saw Cruz take control […]

Filed Under: Featured, gate, mainstream, marketing, pay-per-view, Public Relations, sponsorships, Twitter, UFC

Marquardt dismissed from UFC on eve of main event

June 25, 2011 by Jason Cruz 3 Comments

The UFC abruptly fired Nate Marquardt the day before he was to fight in the main event of UFC on Versus 4 on Sunday night. The reason for the dismissal is unknown although a definitive word should be released prior to the event. Via MMA Fighting: “Not only is he out of this fight and […]

Filed Under: booking, Public Relations, UFC

White defends MMA in NY op-ed

June 13, 2011 by Jason Cruz 1 Comment

Dana White made one last plea for the legalization of MMA in New York with an op-ed piece in today’s New York Daily News. While White hopes for a full NY Assembly vote, the current bill to legalize MMA is not expected to be passed. White argued to overturn the ban in the New York Daily News: It’s long […]

Filed Under: New York, Public Relations, regulation, UFC

Mainstream takes notice of UFC’s use of social media

June 11, 2011 by Jason Cruz 5 Comments

ESPN ran an article earlier this week about the UFC’s social media presence and its recent incentive programs for fighters to utilize Twitter as a means to publicize themselves. The UFC ranks second only to the NBA among sports leagues in social media presence. According to ESPN, the UFC has more than 5.8 million followers on […]

Filed Under: Public Relations, social media, Twitter, UFC

UFC 130: Payout Perspective

May 30, 2011 by Jason Cruz 11 Comments

Welcome to another Payout Perspective. This time we look at UFC 130 held at the MGM Grand in Las Vegas, Nevada. In the main event, Quentin “Rampage” Jackson was too much for Matt Hamill. Rampage dominates Hamill Not the most impressive main event, but Rampage Jackson dominated Matt Hamill in positioning himself for a title […]

Filed Under: Featured, gate, marketing, payouts, Public Relations, Twitter, UFC

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