Simon Dumenco of Advertising Age reports on the trendiest topics on Twitter from last week. The list includes the UFC at #10, ahead of the NFL and the other major North American sports leagues. “And it’s interesting to me,” Liz continues, “how in the past couple of years, the UFC — Ultimate Fighting Championship — has become […]
UFC
The Promotional Value of the Pettis Kick
Anthony Pettis became a worldwide trending topic on Twitter on Thursday, December 16 when in the 5th round of his WEC lightweight championship fight he leapt from the ground, pushed off the cage, and delivered a roundhouse kick to the face of a stunned Ben Henderson and dropped him to the floor. Naturally, my reaction […]
CBC report skeptical about MMA as White announces Toronto UFC event in April 2011
During last week’s lead-up to UFC 124, Dana White announced that the UFC would be heading to Toronto in April 2011. It will be the first event held in Ontario since MMA was legalized this year. Although the news created buzz within the MMA community, the CBC report on the announcement was tempered. Via Cagewriter: […]
UFC 124: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 124: St-Pierre vs. Koscheck II which was held at The Bell Centre in Montreal, Quebec on Saturday, December 11th. The event was headlined by the much anticipated welterweight title showdown between Ultimate Fighter Season 12 coaches Georges St-Pierre and […]
Zuffa Files Trademark Infringement Complaint Against Ubisoft
On December 8, 2010, Zuffa, LLC filed a complaint against Ubisoft, Inc. in the United States District Court for the District of Nevada alleging trademark infringement based on the packaging for the Ubisoft video game, “Fighters Uncaged.” (hat tip Robert Joyner). According to Zuffa, the “UFC® names and logos are trademarks that are owned by […]