The following UFC video has been making its rounds. Its a parody of the LeBron “Rise” Commercial: Payout Perspective: This is another example of the UFC utilizing social media to promote its brand. At the end of the video, the UFC reminds viewers to watch UFC 122 on Spike TV. I like how the parody maintains […]
UFC
The Ultimate Fighter 12, Episode 9 garners audience of 1.8 million viewers
The Ultimate Fighter 12, Episode 9 earned a 1.3 household rating and averaged 1.8 million viewers. It earned a 1.79 with M18-49 and a 2.10 in M18-34. Spike TV confirmed these numbers via email to MMA Payout. Quarterlies: 1.22/1.24/1.24/1.36 Payout Perspective: This week was a better ratings week for TUF, especially with M 18-34, which […]
The UFC’s Roadmap in China: Long-Term
The Chinese market is full of potential. China’s population is extremely large. Its economy is growing and a sizable middle class has begun to emerge in many urban areas. China is also a nation steeped in martial arts tradition. Yet, China is also a very challenging market to enter and the UFC will need a well-defined […]
Spike TV exec talks about the future of The Ultimate Fighter
MMA Junkie recently spoke with Spike TV’s senior vice president Brian Diamond about The Ultimate Fighter. Notably, Diamond defended the show’s portrayal of some of its fighters and its selection process. The SVP stated that TUF doesn’t seek out “miscreants” for the sake of ratings. Chris Leben and Junie Browing came to mind. “The reality […]
UFC offers Germans the chance to watch UFC 122 on the web
In an effort to combat a German television ban, UFC UK president Martin Zelanik announced that the UFC will offer its German fans the opportunity to watch UFC 122 on the web. In March, the Bavarian state office for new media withdrew its approval to broadcast UFC programming. Via MMA Junkie: Fans can now watch […]