Christopher Heine of Clickz writes about the success of the UFC’s “Hide & Tweet” strategy in his latest piece. Martin said the campaign so far has helped create almost 2.25 million UFC followers on Twitter and 3 million Facebook fans. What’s more, the 17-year-old organization only trails the much-older National Basketball Association – among all […]
UFC
Fertitta’s Likely to Retain Station Casinos
Alexandra Berzon of the Wall Street Journal reports that Frank and Lorenzo Fertitta will likely retain control over Station Casinos in the aftermath of a year long bankruptcy proceeding. The founding family of Las Vegas casino owner and operator Station Casinos Inc. appeared poised to remain in control of the company as a bankruptcy judge […]
Clinch Gear Joins Strikeforce, Inks Deal with Collective Licensing International
Collective Licensing International (CLI) has quietly inked a deal with Dan Henderson’s MMA apparel and gear company, Clinch Gear. If you recall, CLI also inked a licensing deal with Strikeforce just a few months before, which was announce around the Nashville CBS event which took place on April 17. Here is an excerpt from the press release: Collective Licensing […]
UFC 117: Attendance, Gate and Countdown Figures (Updated)
The Staff at MMAJunkie are reporting that UFC 117 drew 12,971 to the Oracle Arena in Oakland, California on Saturday for an approximate live gate of $1.56 million. MMAPayout.com has also learned that Countdown to UFC 117 garnered just 409,000 viewers in its debut last Monday at 11PM ET/PT (Updated). Payout Perspective: The Countdown to […]
UFC 117: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 117: Silva vs. Sonnen, which was held Saturday, August 7 from the Oracle Arena in Oakland, California. The stacked event not only featured Silva vs. Sonnen, but Fitch vs. Alves, dos Santos vs. Nelson, and Hughes vs. Almeida. Silva […]