MMAPayout.com has learned the 4th episode of TUF 12 has earned a 1.3 HH rating on the strength of 1.6 million viewers. The episode performed reasonably well in the MMA demographics of M18-34 and M18-49 with a 2.03 and 1.6, respectively. Quarterlies: 1.14, 1.12, 1.20, 1.32 The debut episode of UFC Primetime: Lesnar vs. Velasquez […]
UFC
UFC VP of Sponsorship Set to Depart
MMAPayout.com has learned that UFC VP of Sponsorship Sales, Michael Pine, will be leaving the organization next month in order to pursue an opportunity with international triathlon company, Ironman. Payout Perspective: Mike Pine is a tremendous asset to the UFC and I’m sad to see him go. He was the man responsible for the UFC […]
UFC overtakes WWE in PPV buys
Barron’s featured former WWE CEO/Senatorial Candidate Linda McMahon and the decline in finances of World Wrestling Entertainment. As McMahon’s political career heats up, the WWE business is cooling. The article points out that the past three years; WWE popularity has taken a nose dive whereas the UFC has taken over in PPV dominance. Revenues began to […]
Welcome to Brocktober…or Rocktober
As UFC fans know, it is heavily promoting UFC 121’s Brock Lesnar’s match against Cain Velasquez with television programming-directed to Lesnarand proclaiming the month of October as “Brocktober”. Someone did not tell the WWE (or they did) as WWE Classics On Demand is promoting classic Dwayne “The Rock” Johnson matches and calling this month “Rocktober” – […]
TUF 12 ratings increase for Episode No. 3 and Best of Pride ratings
MMA Payout has learned that The Ultimate Fighter earned a 1.3 hh rating for last Wednesday’s episode. It received a 1.71 rating in M18-49, a 1.90 in M18-34, and a 2.3 in M25-34. The episode which included an appearance by Mike Tyson had an average audience of 1.8 million viewers. The quarter hours/hh ratings are […]