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media

Coker: “We’re going to be in this for a long time”

March 9, 2010 by Kelsey Philpott 9 Comments

John Morgan of MMAJunkie.com has written an interesting piece regarding the latest trials and tribulations of Scott Coker’s Strikeforce in which the promoter claims he’s in it for the long haul. One of fans’ biggest gripes as Strikeforce has become a major player on the world stage has been the sometimes painfully slow flow of […]

Filed Under: marketing, media, Strikeforce

The Future of MMA: Children in the Sport

February 23, 2010 by Kelsey Philpott 4 Comments

Bobby Razak, the filmmaker behind the Legalize MMA documentaries and various Tapout short films, has released another interesting film about MMA, only this time he looks at the sport from the perspective of two children participants. The Future of MMA By Bobby Razak from Bobby Razak on Vimeo. Payout Perspective: I’m not a film critic, […]

Filed Under: hollywood, marketing, media, opinion and analysis

UFC 110: Payout Perspective

February 22, 2010 by Kelsey Philpott 7 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC’s first event in Australia, UFC 110, held on Sunday, February 21st from the Acer Arena in Sydney (but shown live on PPV in North America on Saturday). The event featured a heavyweight contender’s match between Antonio Rodrigo Nogueira […]

Filed Under: Featured, gate, media, sponsorships, UFC

Motivations and Media and Merchandise Consumption in MMA

February 10, 2010 by Kelsey Philpott 6 Comments

The phenomenal growth of the sport of MMA over the last five years is now just starting to catch the eye of the broader sports community, including sports academia. There have been a few papers written on the topic of MMA over the last few years – including the well-read Johns Hopkins brain injury study – […]

Filed Under: Featured, gate, marketing, media, merchandise

MMAterial Facts (01/25/10)

January 25, 2010 by MMAPayout Moderator Leave a Comment

Today’s MMAterial Facts illustrates the impact of social networks and media on MMA. Notes: UFC branding machine marches on Break Media Launches Social Game and Opens Game Studio From Motivational Thoughts to Bar Fights, MMA Turns to Twitter MMA Pro Fighter Tops the Facebook MMA Rankings Fight Biz: Fighters capitalize on social media to take […]

Filed Under: Dream, HDNet Fights, media, MMAterial Facts, Strikeforce, UFC, WEC

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As I recall, Silva almost put a hole in James Irvin's face

Jed I. Goodman © @jedigoodman

UFC once put the 🐐 Anderson Silva in a non-title LHW fight on Spike TV just to compete with Affliction’s PPV.

The old Dana would absolutely do something like this: tell fans to tune in to UFC Vegas 117 for the International Fight Week card announcement, then stage the

#ZuffaBoxing tonight?

Just pay for his insurance

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🫡Dana White CONFIRMS he’s signed Jim Miller to another 5 fight deal

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