UFC 111 marked the debut of the organization on the big screen as it partnered with NCM Fathom to broadcast the PPV live and in high definition across 309 theaters in the United States. We won’t receive any word on the success of the in-theater event for at least another week, but MMAPayout.com has learned […]
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Integrated Marketing: Building the Next UFC 100
UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]
TIME’s Most Influential List: Dana White?
UFC President Dana White is currently amongst the 200 candidates eligible to be selected for TIME Magazine’s 100 Most Influential People issue, which is to be released later this year. Here’s what the magazine had to say about him in his bio: The sport White champions is officially called mixed martial arts, but he and […]
MMAterial Facts (03/23/10): Exclusive Strikeforce Nashville CBS Promo Plus Analysis
CBS begins ad campaign for “Strikeforce: Nashville” during NCAA tourney CBS will air a series of five- and 10-second spots promoting “Strikeforce: Nashville,” the second Strikeforce card to air on the network, beginning today during the opening round of the NCAA men’s basketball tournament. Kelly Kahl, senior executive vice president for CBS Primetime, said the […]
MMA Worldwide Expands to ESPN Radio in So Cal
MMA WORLDWIDE EXPANDS TO ESPN RADIO IN SOUTHERN CALIFORNIA March 12, 2010 – MMA WORLDWIDE, CYPRESS, CA – The multi-media company today announced the addition of MMA Worldwide Live, a mixed martial arts (MMA) radio show on 710 ESPN, set to go live on March 18. The one hour show will be hosted by MMA Worldwide Editor-in-Chief […]