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Integrated Marketing: Building the Next UFC 100

April 5, 2010 by Kelsey Philpott 6 Comments

UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]

Filed Under: booking, Featured, gate, marketing, media, opinion and analysis, pay-per-view, TV, video games

TIME’s Most Influential List: Dana White?

April 1, 2010 by Kelsey Philpott 3 Comments

UFC President Dana White is currently amongst the 200 candidates eligible to be selected for TIME Magazine’s 100 Most Influential People issue, which is to be released later this year. Here’s what the magazine had to say about him in his bio: The sport White champions is officially called mixed martial arts, but he and […]

Filed Under: mainstream, media, UFC

MMAterial Facts (03/23/10): Exclusive Strikeforce Nashville CBS Promo Plus Analysis

March 23, 2010 by MMAPayout Moderator 4 Comments

CBS begins ad campaign for “Strikeforce: Nashville” during NCAA tourney CBS will air a series of five- and 10-second spots promoting “Strikeforce: Nashville,” the second Strikeforce card to air on the network, beginning today during the opening round of the NCAA men’s basketball tournament. Kelly Kahl, senior executive vice president for CBS Primetime, said the […]

Filed Under: media, MMAterial Facts, Strikeforce

MMA Worldwide Expands to ESPN Radio in So Cal

March 12, 2010 by Staff Leave a Comment

MMA WORLDWIDE EXPANDS TO ESPN RADIO IN SOUTHERN CALIFORNIA March 12, 2010 – MMA WORLDWIDE, CYPRESS, CA – The multi-media company today announced the addition of MMA Worldwide Live, a mixed martial arts (MMA) radio show on 710 ESPN, set to go live on March 18. The one hour show will be hosted by MMA Worldwide Editor-in-Chief […]

Filed Under: media, press release

Strikeforce Fighters Appear on MTV2’s “Rock N Jock”

March 12, 2010 by Kelsey Philpott Leave a Comment

Strikeforce fighters Gilbert Melendez, Jason Miller, Mo Lawal, Miesha Tate, and Luke Rockhold will be appearing on MTV2’s “Rock N Jock” music video show this week to help count down the videos and discuss MMA. The STRIKEFORCE stars will be featured in this week’s all new episode of “Rock N Jock” on MTV2, counting down […]

Filed Under: marketing, media, Strikeforce

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