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media

Strikeforce’s Big Fall Plans: MMA DVD Release, EA Sports MMA, & Hopeful CBS Show

August 5, 2010 by MMAPayout Moderator 8 Comments

Though not much has been heard from Strikeforce beyond their big upcoming shows this month which include the women’s 135 lbs GP in their Challengers 10 event from Phoenix and big card from Strikeforce Houston featuring King Mo vs Feijao Cavalcante and Tim Kennedy vs Jacare Souza for the vacant Middleweight belt, they have plans […]

Filed Under: media, merchandise, TV, video games

UFC and Social Media

June 10, 2010 by Kelsey Philpott 1 Comment

Greg Ferenstein over at Mashable.com has written a very interesting piece detailing how the UFC uses social media, in particular Twitter, to communicate directly with its fans. He covers everything from the UFC’s social media boot camp, to Dana White’s rather candid approach to tweeting, and the unquantifiable power of Twitter. Payout Perspective: Most people […]

Filed Under: media, new media, UFC

Rampage-Rashad Feud Gone Too Far?

May 20, 2010 by Kelsey Philpott 3 Comments

Damon Martin of MMAWeekly helps to transcribe part of this week’s UFC 114 media conference call with Rashad Evans and Rampage Jackson that, at several points, became quite heated. Martin then poses the following question: When does trash talk become political talk become social commentary become hate speech? Were Evans and Jackson over the line […]

Filed Under: mainstream, marketing, media, politics, Public Relations, UFC

Fighters Only Inks Time Warner Deal

April 19, 2010 by Kelsey Philpott 1 Comment

Fighters Only Magazine has announced the signing of a new distribution deal with Time Warner that will help expand the magazine’s presence throughout its UK and North American markets. New York, NY (USA) – Fighters Only Magazine, the world’s biggest Mixed Martial Arts magazine, is set to dramatically expand its readership by signing an exclusive […]

Filed Under: media, publishing

UFC Theater Partnership Pays Dividends

April 5, 2010 by Kelsey Philpott 7 Comments

UFC 111 marked the debut of the organization on the big screen as it partnered with NCM Fathom to broadcast the PPV live and in high definition across 309 theaters in the United States. We won’t receive any word on the success of the in-theater event for at least another week, but MMAPayout.com has learned […]

Filed Under: marketing, media, UFC

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