It was announced today that Fighter’s Only magazine has entered into a partnership with Tapout Clothing to launch a specialty line of Fighters Only apparel. Here’s a snippet of the press release, and it’s followed by some Payout Perspective: FIGHTERS ONLY TEAMS WITH TAPOUT TO LAUNCH CLOTHING LINE Premier Mixed Martial Arts Apparel Company to […]
media
Zebra Announces Launch of New B2B MMA Business Magazine
(Maple Grove, MN) – Chuck Blanski, President of Zebra Mats, has announced the launch of a new business-to-business magazine serving the rapidly-growing mixed martial arts industry. The premier issue of MMA Business will roll off the press in mid-January. The controlled circulation publication will be distributed free to a highly-targeted audience of 8,000 owners/instructors of […]
Publicity at the Core of UFC Hype Machine
What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]
MMAPayout in Washington Times
Debut Success, Future Demand Increase UFC Magazine Distribution
MMAPayout has learned that the UFC Magazine will increase its distribution from 300,000 units to 325,000 due to the overwhelming success of its premier issue in July and the resulting retailer demand. The figure doesn’t include additional distribution at UFC events. The UFC Magazine has just finalized its next six issues and will follow a bi-monthly […]