The Sports Business Journal recently conducted a reader survey with over 2,400 participants on a variety of topics, and the results were mixed regarding the UFC’s future. Here’s a sampling of some of the more relevant results regarding the UFC and the business of MMA in general: Will the UFC (Ultimate Fighting Championship) continue to […]
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Fighters Only Partners with Tapout
It was announced today that Fighter’s Only magazine has entered into a partnership with Tapout Clothing to launch a specialty line of Fighters Only apparel. Here’s a snippet of the press release, and it’s followed by some Payout Perspective: FIGHTERS ONLY TEAMS WITH TAPOUT TO LAUNCH CLOTHING LINE Premier Mixed Martial Arts Apparel Company to […]
Zebra Announces Launch of New B2B MMA Business Magazine
(Maple Grove, MN) – Chuck Blanski, President of Zebra Mats, has announced the launch of a new business-to-business magazine serving the rapidly-growing mixed martial arts industry. The premier issue of MMA Business will roll off the press in mid-January. The controlled circulation publication will be distributed free to a highly-targeted audience of 8,000 owners/instructors of […]
Publicity at the Core of UFC Hype Machine
What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]