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media

The Role of Blogs/Websites in MMA

January 1, 2010 by Kelsey Philpott 6 Comments

Steve Cofield of Yahoo! Sports and Dana White go head-to-head in a discussion over the role of MMA blogs and websites in the MMA landscape. Payout Perspective: This interview begs the question: should the MMA media act as unabashed cheerleaders and advocates of the sport? The consumer — or in this case, MMA fan — […]

Filed Under: marketing, media, opinion and analysis, UFC

Fighters Only Going Global in 2010

December 27, 2009 by Kelsey Philpott Leave a Comment

Chris Knox of NeBusiness.co.uk writes of the Fighters Only success story and what looks to be a very promising 2010 for the MMA magazine founded in the UK. Rob Hewitt turned his love of competitive fighting into a fully-fledged business in 2005, when he launched Fighters Only magazine in Newcastle with the aim of providing […]

Filed Under: media, publishing

Subdued Penn Talks Sanchez Fight

December 10, 2009 by Kelsey Philpott 7 Comments

BJ Penn was saying all the right things in his recent pre-fight interview in Memphis this week, and this subdued nature was certainly in sharp contrast to the outlandish BJ Penn hype machine that we’ve seen previously. Courtesy of MMAWeekly: “I’m not here to criticize him or anything,” he said. “But when I see that kind […]

Filed Under: marketing, media, UFC

NBC, Comcast Could Challenge ESPN

December 3, 2009 by Kelsey Philpott 2 Comments

Richard Sandomir of the NY Times talks about the potential acquisition of NBC Universal by Comcast – America’s largest television provider (cable or satellite). Comcast’s impending acquisition of NBC Universal will certainly set off an effort to turn Versus into a viable alternative, if not a full-fledged competitor, to ESPN. Under Comcast’s ownership, Versus has transformed […]

Filed Under: media, new media, TV, UFC

SBJ Reader Survey Mixed on UFC

December 2, 2009 by Kelsey Philpott 4 Comments

The Sports Business Journal recently conducted a reader survey with over 2,400 participants on a variety of topics, and the results were mixed regarding the UFC’s future. Here’s a sampling of some of the more relevant results regarding the UFC and the business of MMA in general: Will the UFC (Ultimate Fighting Championship) continue to […]

Filed Under: mainstream, media, UFC

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