Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC’s first event in Australia, UFC 110, held on Sunday, February 21st from the Acer Arena in Sydney (but shown live on PPV in North America on Saturday). The event featured a heavyweight contender’s match between Antonio Rodrigo Nogueira […]
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Motivations and Media and Merchandise Consumption in MMA
The phenomenal growth of the sport of MMA over the last five years is now just starting to catch the eye of the broader sports community, including sports academia. There have been a few papers written on the topic of MMA over the last few years – including the well-read Johns Hopkins brain injury study – […]
MMAterial Facts (01/25/10)
Today’s MMAterial Facts illustrates the impact of social networks and media on MMA. Notes: UFC branding machine marches on Break Media Launches Social Game and Opens Game Studio From Motivational Thoughts to Bar Fights, MMA Turns to Twitter MMA Pro Fighter Tops the Facebook MMA Rankings Fight Biz: Fighters capitalize on social media to take […]
The Role of Blogs/Websites in MMA
Steve Cofield of Yahoo! Sports and Dana White go head-to-head in a discussion over the role of MMA blogs and websites in the MMA landscape. Payout Perspective: This interview begs the question: should the MMA media act as unabashed cheerleaders and advocates of the sport? The consumer — or in this case, MMA fan — […]
Fighters Only Going Global in 2010
Chris Knox of NeBusiness.co.uk writes of the Fighters Only success story and what looks to be a very promising 2010 for the MMA magazine founded in the UK. Rob Hewitt turned his love of competitive fighting into a fully-fledged business in 2005, when he launched Fighters Only magazine in Newcastle with the aim of providing […]