What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]
marketing
Norton Antivirus: Kimbo Slice Commercial
Norton’s newest antivirus commercial: Payout Perspective: If you’re looking for signs as to how far MMA has come, look no further than the latest Norton Antivirus commercial featuring Kimbo Slice. The sport of MMA has managed to legitimize a once ridiculed and despised “street fighter” to the point that blue chip, Fortune 500 companies […]
Anheuser-Busch Adjust Approach to Sports Sponsorship
Terry Lefton of the Sports Business Journal documents Anheuser-Busch’s plans to tackle sports sponsorships – a major component of their product marketing strategy. Since the introduction of Bud Light in 1982, A-B has pursued an approach under which Budweiser and Bud Light have been paired with the brewer’s largest sports sponsorships. Now, individual brands will […]
Interview with WEC’s Harris (Part I)
MMAPayout.com recently had the chance to chat with WEC General Manager Reed Harris in regards to a variety of topics. It wasn’t really your typical question and answer interview, but more a meandering conversation between two MMA enthusiasts. Below, part one of the interview largely discusses the business consequences of the WEC’s decision to postpone WEC 43, a bit of their […]
MMA Industry Expanding, ChokeoutPoker.net
MMAPayout.com has talked at length about MMA’s ability to move beyond the sport and create a lifestyle all of its own. The sport has spawned an entire industry of related training facilities, clothing, equipment, nutritional supplements, movies, music, video games, and now, it seems, the sport has even inspired a poker website. The following is […]