MMAPayout.com had the pleasure of sitting down with Shari Spencer, President of GSP Enterprises, earlier today to talk about George St-Pierre’s latest endorsement with apparel maker Under Armour. KP: Looking at this deal between UA and GSP – there are so many sides to it: the GSP side, the Under Armour side, and the sport […]
marketing
Publicity at the Core of UFC Hype Machine
What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]
Norton Antivirus: Kimbo Slice Commercial
Norton’s newest antivirus commercial: Payout Perspective: If you’re looking for signs as to how far MMA has come, look no further than the latest Norton Antivirus commercial featuring Kimbo Slice. The sport of MMA has managed to legitimize a once ridiculed and despised “street fighter” to the point that blue chip, Fortune 500 companies […]
Anheuser-Busch Adjust Approach to Sports Sponsorship
Terry Lefton of the Sports Business Journal documents Anheuser-Busch’s plans to tackle sports sponsorships – a major component of their product marketing strategy. Since the introduction of Bud Light in 1982, A-B has pursued an approach under which Budweiser and Bud Light have been paired with the brewer’s largest sports sponsorships. Now, individual brands will […]
Interview with WEC’s Harris (Part I)
MMAPayout.com recently had the chance to chat with WEC General Manager Reed Harris in regards to a variety of topics. It wasn’t really your typical question and answer interview, but more a meandering conversation between two MMA enthusiasts. Below, part one of the interview largely discusses the business consequences of the WEC’s decision to postpone WEC 43, a bit of their […]