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Norton Antivirus: Kimbo Slice Commercial

September 10, 2009 by Kelsey Philpott Leave a Comment

Norton’s newest antivirus commercial:

 

Payout Perspective:

If you’re looking for signs as to how far MMA has come, look no further than the latest Norton Antivirus commercial featuring Kimbo Slice.

The sport of MMA has managed to legitimize a once ridiculed and despised “street fighter” to the point that blue chip, Fortune 500 companies are willing to use him in their advertisements.

Somewhere, somebody is asking, “are we there yet?” The answer is still no, still not even close. But we’re seeing more and more signs everyday that the sport of MMA – the UFC in particular – and some of its personalities are taking on a level of popularity that is breaching the mainstream domain.

Patience.

Filed Under: mainstream, marketing

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I don’t disagree with the criticism of the quality of the fights here but the amount of time spent rehashing old comments from Rousey & Carano in a sport where open bigots, accused rapist & friends of war criminals & cartel bosses regularly get top billing seems overboard.

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