The following is an excerpt from Claire Atkinson’s interesting piece over at Broadcasting & Cable that continues the latest television discussion regarding rising production costs and declining ad revenues. Recently minted News Corp. COO Chase Carey didn’t waste any time publicly re-entering the News Corp. fray last week when he identified the industry’s biggest problem: The free-TV model is […]
marketing
Englebrecht Offers Tickets For Clunkers
Leave it to fight promoter Roy Englebrecht to take advantage of every possible way to sell tickets or get people to his shows, and the current Cash For Clunkers program is no exception. Adding a new wrinkle to the present Government program, Englebrecht announced today that for this Saturday’s, August 15th SummerFist 3 Mixed Martial […]
Sports Video Game Marketing Parallels
Sports Illustrated and EA Sports have combined to create a very intriguing value proposition for consumers: buy one-year subscription to SI magazine and receive this year’s Madden 10 video game (on any console) and an NFL history documentary for FREE with any paid order. No, I am not an employee of either SI or EA Sports; […]
UFC, Strikeforce, and the Law of Fellowship
Selected quotations from Chapter 11, The Law of Fellowship in The 22 Immutable Laws of Branding by Al and Laura Ries: In order to build the category, a brand should welcome other brands. Greed often gets in the way of common sense. Not only should the dominant brand tolerate competitors, it should welcome them. The […]
TUF 9 Finale: EA Makes Curious Appearance
By Kelsey Philpott Did anyone else notice the curious appearance of the EA Sports: Fight Night Round 4 banner on the Octagon mat during the latest TUF Finale? It’s really a no-brainer from EA’s perspective, because they’re trying to tap into that 18-34 year-old demo which is bound to have some cross-over appeal with boxing […]