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Frye: “It’s Just a Circus Act”

January 23, 2010 by Kelsey Philpott 4 Comments

John Morgan of MMAJunkie has a great article with Don Frye on the subject of James Toney and other professional athletes looking to jump into MMA. “I tell you what: Anybody who fights an [expletive] like James Toney or Herschel Walker or Jose Canseco or any of them other [expletives] that come into our sport […]

Filed Under: boxing, marketing, UFC

Zelaznik Talks International UFC Business

January 21, 2010 by Kelsey Philpott 1 Comment

Steve Cofield of Yahoo! Sports Cagewriter hosts the UFC’s Managing Direct of International Development to discuss the international side of mixed martial arts and the UFC. Payout Perspective: Many raised an eyebrow when Dana White revealed last week that Abu Dhabi was planning on building an arena ostensibly for the UFC. Zelaznik clarifies that it […]

Filed Under: international, marketing, UFC

Faber the Consummate Self-Promoter

January 18, 2010 by Kelsey Philpott 2 Comments

John Morgan of MMAJunkie looks at how Urijah Faber has been able to parlay his childhood acting and drama experiences into a nearly peerless set of promotional skills. While Faber’s athletic training has proved more than competent in his time with the organization, his comfort in the limelight shines through each and every time Faber […]

Filed Under: marketing, WEC

Don Frye in AT&T Commercial

January 14, 2010 by Kelsey Philpott Leave a Comment

Don Frye announced a few weeks ago that he intended to quit MMA in favor of pursuing a career in acting, and now we’re seeing the fruits of the UFC and Pride veteran’s labor with AT&T’s “One Step Ahead” movie/commercial. Frye also recently made an appearance in the Johnny Depp headlined “Public Enemies,” and has […]

Filed Under: hollywood, marketing

New Jersey a Growing MMA Hotbed

January 4, 2010 by Kelsey Philpott 2 Comments

Joe Favorito of New Jersey News Room, and formerly of the IFL, writes of the challenges MMA faces in its future growth and how New Jersey is well-positioned to be a hotbed for the sport moving forward. The question is, how can brands find a way to make a cohesive tie to the grassroots while […]

Filed Under: gyms, marketing

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Former UFC fighter Anthony Smith is accused of threatening to kill his wife, forcing her into a vehicle, and trying to run her over multiple times

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