Electronic Arts was a major part of the Strikeforce on CBS broadcast at Strikeforce: Nashville last Saturday, but its presence and new gameplay video were unfortunately over-shadowed by the brawl that happened at the end of the night (as was everything else). Here’s another look in case you missed it: Payout Perspective: I noticed during […]
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Strikeforce Nashville: Payout Perspective
Welcome to another edition of Payout Perspective! This week we take a look at Strikeforce’s second show on CBS simply entitled Nashville, which was held at the Bridgestone Arena in Nashville, Tennessee. The event featured three title fights: Gegard Mousasi vs. Mo Lawal at 205lbs, Gilbert Melendez vs. Shinya Aoki at 155lbs, and Jake Shields […]
UFC-Topps Promotion Finds First Winner
Part of the UFC’s push towards a more diversified set of revenue streams has involved an emphasis on merchandising over the last 12-18 months, and one of the deals it signed was with trading card company Topps. The two company’s engineered a promotional contest to help drive interest and sales in the card series in […]
UFC Sheds Light on Expo, Launches Website
The UFC has announced that this year’s UFC Expo will be even bigger and better than last year’s event. Fans can expect appearances from over 30+ UFC and WEC fighters, in addition to a grappling tournament and a host of training sessions, keynote speakers, interactive fan events, and over 150 exhibitors. Payout Perspective: The Expo […]
Strikeforce and CBS Release 30-Second Promos, Airing Around Top-Rated Shows
CBS will ramp up their promotional efforts for Saturday night’s Strikeforce “Nashville” event with 30-second promos, which are scheduled to air in commercial slots around its top-rated shows leading up to the event. Sherdog was able to break the news this weekend: A 30-second “I Am a Fighter” spot featuring Strikeforce lightweight champion Gilbert Melendez […]