In the past few years, marketing during fight week has proven extremely valuable in motivating consumers to purchase a PPV event. Thus, I suspect the UFC will pull out all of the stops this week to promote UFC 114, because this event could wind up pushing 800k – which is remarkable for a non-title bout […]
marketing
Rampage-Rashad Feud Gone Too Far?
Damon Martin of MMAWeekly helps to transcribe part of this week’s UFC 114 media conference call with Rashad Evans and Rampage Jackson that, at several points, became quite heated. Martin then poses the following question: When does trash talk become political talk become social commentary become hate speech? Were Evans and Jackson over the line […]
PPV Market Cluttered, Difficult to Schedule Another WEC PPV
UFC Undisputed 2010 Early Demo Access
THQ has announced that the highly anticipated demo – featuring Machida, Rua, Evans, and Jackson – will be released Thursday, April 29th on PSN and Xbox Live to those that are members of the UFC Undisputed Community website. The demo will then be released to the general public one week later. The full fighter list […]
Aldo vs. Faber: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at WEC 48: Aldo vs. Faber (only it wasn’t titled WEC 48 for various reasons we’ll cover below) that was held on Saturday, April 24th from the ARCO Arena in Sacramento, California. The event featured a plethora of great match-ups, including […]