UFC 111 marked the debut of the organization on the big screen as it partnered with NCM Fathom to broadcast the PPV live and in high definition across 309 theaters in the United States. We won’t receive any word on the success of the in-theater event for at least another week, but MMAPayout.com has learned […]
marketing
Integrated Marketing: Building the Next UFC 100
UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]
UFC 111: Payout Perspective
Welcome to another edition of Payout Perspective! This week we take a look at the UFC’s return to New Jersy with UFC 111. The sold-out held at Newark’s Prudential Center featured a welterweight title bout between Georges St-Pierre and Dan Hardy, as well as an interim heavyweight title bout between Shane Carwin and Frank Mir. […]
MMAPayout.com on Newest Episode of Cage Cast
MMAPayout.com and Zak Woods of Watch Kalib Run sit down to discuss all things business of MMA on the latest episode of Cage Cast, The Return of the Mega-Event. Join us for 15 minutes as we cover the following topics in particular: UFC on Versus MMA in 2009 The PPV cycle UFC Primetime Quality over […]
UFC on Versus: Payout Perspective
Welcome to another edition of Payout Perspective! This week, we’ll be taking a look at the UFC’s debut on Versus with an event that featured a light heavyweight bout between rising star Jon Jones and Brandon Vera, in addition to a heavyweight contender showdown between Junior dos Santos and Gabriel Gonzaga. In an attempt to […]