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Integrated Marketing: Building the Next UFC 100

April 5, 2010 by Kelsey Philpott 6 Comments

UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]

Filed Under: booking, Featured, gate, marketing, media, opinion and analysis, pay-per-view, TV, video games

UFC 111: Payout Perspective

March 28, 2010 by Kelsey Philpott 21 Comments

Welcome to another edition of Payout Perspective! This week we take a look at the UFC’s return to New Jersy with UFC 111. The sold-out held at Newark’s Prudential Center featured a welterweight title bout between Georges St-Pierre and Dan Hardy, as well as an interim heavyweight title bout between Shane Carwin and Frank Mir. […]

Filed Under: booking, Featured, marketing, pay-per-view, sponsorships, UFC

MMAPayout.com on Newest Episode of Cage Cast

March 24, 2010 by Kelsey Philpott Leave a Comment

MMAPayout.com and Zak Woods of Watch Kalib Run sit down to discuss all things business of MMA on the latest episode of Cage Cast, The Return of the Mega-Event. Join us for 15 minutes as we cover the following topics in particular: UFC on Versus MMA in 2009 The PPV cycle UFC Primetime Quality over […]

Filed Under: marketing, MMAPayout.com, opinion and analysis, pay-per-view

UFC on Versus: Payout Perspective

March 22, 2010 by Kelsey Philpott 3 Comments

Welcome to another edition of Payout Perspective! This week, we’ll be taking a look at the UFC’s debut on Versus with an event that featured a light heavyweight bout between rising star Jon Jones and Brandon Vera, in addition to a heavyweight contender showdown between Junior dos Santos and Gabriel Gonzaga. In an attempt to […]

Filed Under: mainstream, marketing, opinion and analysis, sponsorships, UFC

New EA MMA Gameplay Video

March 17, 2010 by Kelsey Philpott Leave a Comment

Electronic Arts has released a new EA MMA video that uses real gameplay footage and prominently features the Strikeforce cage and fighters. The game is set for release sometime later this year.   Payout Perspective: In terms of the video game industry, I think most gamers would agree that competition is unquestionably a good thing. […]

Filed Under: marketing, video games

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Kyle Griffin @kylegriffin1

Trump's family crypto business is expected to soon be allowed to operate like a bank — a decision, made by the Trump administration, that would give U.S. companies a new route to steer money to the president.

"For the first time in history, a president is leaning on a bank

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Lmao! Kiss my ass Hunter Campbell 😜

Absolutely true

Mike is right

MMA Junkie @MMAJunkie

Michael Bisping scolds Pereira for 'crying' about Gane loss: 'Not a good look' https://mmajunkie.usatoday.com/story/sports/ufc/2026/06/19/ufc-white-house-michael-bisping-opinion-alex-pereira-reaction-ciryl-gane-loss-bad-look/90618307007/?taid=6a35828bfbb36b00014b16b4&utm_campaign=trueanthem&utm_medium=trueanthem&utm_source=twitter

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The UFC event has destroyed the grass on the Ellipse in front of the White House.

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