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Integrated Marketing: Building the Next UFC 100

April 5, 2010 by Kelsey Philpott 6 Comments

UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]

Filed Under: booking, Featured, gate, marketing, media, opinion and analysis, pay-per-view, TV, video games

UFC 111: Payout Perspective

March 28, 2010 by Kelsey Philpott 21 Comments

Welcome to another edition of Payout Perspective! This week we take a look at the UFC’s return to New Jersy with UFC 111. The sold-out held at Newark’s Prudential Center featured a welterweight title bout between Georges St-Pierre and Dan Hardy, as well as an interim heavyweight title bout between Shane Carwin and Frank Mir. […]

Filed Under: booking, Featured, marketing, pay-per-view, sponsorships, UFC

MMAPayout.com on Newest Episode of Cage Cast

March 24, 2010 by Kelsey Philpott Leave a Comment

MMAPayout.com and Zak Woods of Watch Kalib Run sit down to discuss all things business of MMA on the latest episode of Cage Cast, The Return of the Mega-Event. Join us for 15 minutes as we cover the following topics in particular: UFC on Versus MMA in 2009 The PPV cycle UFC Primetime Quality over […]

Filed Under: marketing, MMAPayout.com, opinion and analysis, pay-per-view

UFC on Versus: Payout Perspective

March 22, 2010 by Kelsey Philpott 3 Comments

Welcome to another edition of Payout Perspective! This week, we’ll be taking a look at the UFC’s debut on Versus with an event that featured a light heavyweight bout between rising star Jon Jones and Brandon Vera, in addition to a heavyweight contender showdown between Junior dos Santos and Gabriel Gonzaga. In an attempt to […]

Filed Under: mainstream, marketing, opinion and analysis, sponsorships, UFC

New EA MMA Gameplay Video

March 17, 2010 by Kelsey Philpott Leave a Comment

Electronic Arts has released a new EA MMA video that uses real gameplay footage and prominently features the Strikeforce cage and fighters. The game is set for release sometime later this year.   Payout Perspective: In terms of the video game industry, I think most gamers would agree that competition is unquestionably a good thing. […]

Filed Under: marketing, video games

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JUST IN: GOP lawmakers warn WNBA the DOJ could get involved if the league fails to address “attacks” involving Caitlin Clark.

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Didn't know this was a thing but delighted it is.

Conor McGregor is a horrible, despicable rapist wanker and he should be the shame of Ireland. Well done The Burren

Maybe they should just call it the Ariel Helwani award and give it to other MMA journalists?

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JUST IN: Seattle Mayor Katie Wilson has turned off surveillance cameras in the Stadium District following the World Cup.

Wilson says this follows through on a committment she made after she was elected.

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