John Morgan of MMAJunkie.com has written an interesting piece that features Dana White discussing the rationale for removing the WEC from this weekend’s event title and fight promos: But is White at all concerned that the missing logo – and the UFC-esque feel of “Aldo vs. Faber” – will make it difficult to use the […]
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UFC Sponsors Picking Up Activation
Earlier in the week, MMAPayout.com discussed some of the activation that sponsors are planning around next month’s boxing super fight featuring Floyd Mayweather and Shane Mosley. Here’s a look at some of the things UFC sponsors are finally start to do involving the fight property. Payout Perspective: The UFC’s VP of Sponsorship, Mike Pine, has […]
Strikeforce Nashville: EA MMA Gameplay Video
Electronic Arts was a major part of the Strikeforce on CBS broadcast at Strikeforce: Nashville last Saturday, but its presence and new gameplay video were unfortunately over-shadowed by the brawl that happened at the end of the night (as was everything else). Here’s another look in case you missed it: Payout Perspective: I noticed during […]
Strikeforce Nashville: Payout Perspective
Welcome to another edition of Payout Perspective! This week we take a look at Strikeforce’s second show on CBS simply entitled Nashville, which was held at the Bridgestone Arena in Nashville, Tennessee. The event featured three title fights: Gegard Mousasi vs. Mo Lawal at 205lbs, Gilbert Melendez vs. Shinya Aoki at 155lbs, and Jake Shields […]
UFC-Topps Promotion Finds First Winner
Part of the UFC’s push towards a more diversified set of revenue streams has involved an emphasis on merchandising over the last 12-18 months, and one of the deals it signed was with trading card company Topps. The two company’s engineered a promotional contest to help drive interest and sales in the card series in […]