Beats By Dre has signed Conor McGregor to an endorsement deal. McGregor joins the list of athletes that the headphone company is signing.
You might recall that McGregor was one of several athletes that was featured in a Beats By Dre commercial in December. His partnership with the company is now official.
In addition to Beats By Dre, McGregor has sponsorship deals with Reebok, Monster Energy and Bud Light. The company is deepening its relationship with mainstream athletes and McGregor is considered one of these athletes.
Humble beginnings. Dangerous intentions. Welcome to the Beats Fam, Champ @TheNotoriousMMA. #BEHEARD pic.twitter.com/7gvbbeLdr1
— Beats By Dre (@beatsbydre) May 26, 2017
Payout Perspective:
The deal should be beneficial to both sides. If the Mayweather fight happens, Beats wins with the anticipated exposure from the fight. McGregor gets another sponsor deal to add to his list of blue chip brands. It also reflects the belief that McGregor is a mainstream star that most would recognize.
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