Cosmopolitan featured Ronda Rousey and her eating habits in a recent post about the UFC fighter. The write-up is another good placement for making in-roads into the female demographic.
The online article includes a video interview with Rousey as she describes her diet.
Recently, Rousey has appeared on two mainstream programs with demos that target women – “Ellen” and “Good Morning America.”
As an aside, in comparison, here is a snapshot of Dwayne Johnson’s diet going into the role of Hercules.
Payout Perspective:
Cosmopolitan is a magazine made for women. According to its 2016 media kit over 14 million of the 16 million estimated readers are women and a bulk of those women are in one of the UFC’s target demos (18-49). The allure (no pun intended with the mag of the same name) of targeting women makes sense for UFC marketing purposes as it seeks to expand its audience.
Will this effort help with selling UFC 193? We shall see.
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