Nate Diaz says he has a lot going on outside of fighting and maybe he does. According to his latest social media post, he is promoting wine in Northern California. In an interview with Ariel Helwani on Wednesday, Diaz talked extensively about what he is up which includes working with marijuana businesses and apparently, wine. […]
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UFC 208: Will you buy it?
UFC 208 will be the third time that the company has held a show in the state of New York since it legalized professional MMA last fall. Are fans interested in this PPV? In the main event, Holly Holm takes on Germaine de Randamie for the new UFC women’s featherweight title. Also, Anderson Silva returns […]
Cosmopolitan features Rousey’s diet
Cosmopolitan featured Ronda Rousey and her eating habits in a recent post about the UFC fighter. The write-up is another good placement for making in-roads into the female demographic. The online article includes a video interview with Rousey as she describes her diet. Recently, Rousey has appeared on two mainstream programs with demos that target […]
UFC will spend to promote for UFC 189
Six weeks away from UFC 189 and the UFC will go all in with its promotion of the Jose Aldo-Conor McGregor fight on Saturday, July 11th. The official trailer was revealed during Saturday’s UFC 187. If you had watched the UFC Embedded videos for the World Tour, you may recall the shooting of the promo […]
Doritos plans 360 degree activation around UFC 180
Frito-Lay’s Doritos brand tortilla chip is seeking to make a significant mark in leading up to UFC 180: Velasquez vs. Werdum. According to the Sports Business Journal, it is set to conduct a full-blown activation in Mexico. Doritos is activating a 360 degree campaign in 300-plus stores across Mexico with more than 2.5 million bags […]