John Ourand of The Sports Business Journal (subscription required) writes about the UFC and its unique strategy in its negotiation with ESPN in not asking for guarantees in marketing the promotion if it joined ESPN. Per Ourand, television networks request a minimum marketing guarantee in any rights deal they negotiation with a league or a […]
marketing
UFC 229: Payout Perspective
Welcome to another edition of Payout Perspective. This time it was one of the biggest events in company history with UFC 229 at the T-Mobile Arena in Las Vegas. Khabib submits Conor, brawl ensues You’ve likely read all about the post-fight brawl. Despite MMA fan that like to downplay the incident, this was not how […]
Bud Light Canada unveils video featuring GSP
Bud Light Canada unveiled a video on twitter featuring Georges St Pierre which features the former UFC champ in a faux fight simulation of UFC 217. The video pokes fun at GSP’s opponent Michael Bisping. 👊👊💥 @GeorgesStPierre is back! See what it’s like to take him on as he gets ready to be champion again […]
Payout Perspective: The Money Fight
Welcome to a special edition of Payout Perspective. Almost a week later, but we are still talking about The Money Fight that took place August 26th at the T-Mobile Arena. Mayweather stops McGregor in 10 Floyd Mayweather waited it out. As most believed, he tested out Conor McGregor for the first couple around before going […]
Beats By Dre signs Conor McGregor
Beats By Dre has signed Conor McGregor to an endorsement deal. McGregor joins the list of athletes that the headphone company is signing. You might recall that McGregor was one of several athletes that was featured in a Beats By Dre commercial in December. His partnership with the company is now official. In addition to […]