The Sports Business Journal reports on Fox’s promotion in anticipation of the big debut of the UFC on Fox Saturday night. Notably, Lorenzo Fertitta stated that Zuffa will lose money Saturday night as it is virtually giving away an estimated $10-15 million PPV payday. The UFC hopes that Saturday night’s fight will create “100,000 new […]
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Edgar visits Jets for 2nd straight year
MMA Fighting reports that UFC lightweight champ Frankie Edgar visited the NY Jets to inspire the NFL team for tonight’s Monday Night Football matchup. Coach Rex Ryan invited Edgar back after he visited the team last year. Coach Ryan is a fan of MMA and has used the term “Ground and Pound” to describe his […]
MMA Promotion ProElite & UFC Hall of Famer Featured on CBS’ Hawaii Five-0
It looks like CBS is not completely done with MMA just quite yet. Los Angeles based MMA promotion ProElite and CBS top rated show “Hawaii Five-0” have teamed up to create an episode based around the sport of Mixed Martial Arts and UFC & MMA Hall of Famer Chuck Liddell. ProElite’s Head of Fight Operations […]
UFC-Harley Davidson announce multi-year partnership and “Hometown Throwdown” promotion
The UFC announced that it has entered into a multi-year partnership with longtime UFC sponsor Harley Davidson. The motorcycle maker became a core UFC sponsor in 2008. Harley Davidson will be featured across multiple UFC platforms including PPV, tv broadcasts, online and in the octagon. It will also be a partner in a newly announced […]
GSP featured in Under Armour “Footsteps” campaign
Georges St. Pierre is featured in a commercial with Ray Lewis, Tom Brady, Cam Newton and other athletes for the newest Under Armour ad campaign. The campaign entitled “Footsteps” launched in support of this year’s fall line of clothes. A link to the commercial is here. Payout Perspective: In this extended version of the […]