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UFC 132: Payout Perspective

July 3, 2011 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 132 from the MGM Grand in Las Vegas, Nevada. The featured bout was Dominick Cruz defending his Bantamweight title againt Urijah Faber. Cruz defeats Faber in entertaining matchup Welcome to the UFC Dominick Cruz. A back and forth bout saw Cruz take control […]

Filed Under: Featured, gate, mainstream, marketing, pay-per-view, Public Relations, sponsorships, Twitter, UFC

The Sports TV Landscape, Pac-12 Landmark Deal, & Where MMA Fits

May 9, 2011 by MMAPayout Moderator 16 Comments

The soon to be Pacific 12 conference officially announced last week a blockbuster media rights deal with Fox and ESPN worth $3-billion over the span of 12 years, topping all other current collegiate conference TV deals and quadrupling the worth of their previous TV deal, setting the new standard for sport properties looking forward to […]

Filed Under: Featured, mainstream, opinion and analysis, TV, UFC

UFC 129: Payout Perspective – Part 1

May 2, 2011 by Jason Cruz 15 Comments

Welcome to another addition of Payout Perspective. This time we take a look at UFC 129 held at Rogers Centre in Toronto, Ontario Canada. The three and a half hour PPV set records in attendance, gate and bonuses. It was the organization’s biggest event in its history. In the main event, Georges St. Pierre outclassed […]

Filed Under: Featured, mainstream, pay-per-view, sponsorships, UFC

MMA training favored among baseball players?

April 13, 2011 by Jason Cruz Leave a Comment

The NY Times had an article yesterday on baseball players doing MMA training to get in shape. The article entitled, “Mixed Martial Arts makes inroads in baseball training,” examines the fascination with using MMA to train. Russell Martin is once again identified as a player that trains in MMA. He was featured in a Wall […]

Filed Under: mainstream, UFC

UFC 128: Payout Perspective

March 22, 2011 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 128 held at the Prudential Center in Newark, New Jersey. The show was topped by Jon Jones stopping Mauricio Rua to win the UFC Light Heavyweight title. Jones fights crime, beats Rua To top off being a favorite , fighting close to […]

Filed Under: Featured, Form Athletics, gate, mainstream, marketing, media, Public Relations, sponsorships, Tapout, TV, Twitter, UFC

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As I recall, Silva almost put a hole in James Irvin's face

Jed I. Goodman © @jedigoodman

UFC once put the 🐐 Anderson Silva in a non-title LHW fight on Spike TV just to compete with Affliction’s PPV.

The old Dana would absolutely do something like this: tell fans to tune in to UFC Vegas 117 for the International Fight Week card announcement, then stage the

#ZuffaBoxing tonight?

Just pay for his insurance

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🫡Dana White CONFIRMS he’s signed Jim Miller to another 5 fight deal

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