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Integrated Marketing: Building the Next UFC 100

April 5, 2010 by Kelsey Philpott 6 Comments

UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]

Filed Under: booking, Featured, gate, marketing, media, opinion and analysis, pay-per-view, TV, video games

UFC 111: Payout Perspective

March 28, 2010 by Kelsey Philpott 21 Comments

Welcome to another edition of Payout Perspective! This week we take a look at the UFC’s return to New Jersy with UFC 111. The sold-out held at Newark’s Prudential Center featured a welterweight title bout between Georges St-Pierre and Dan Hardy, as well as an interim heavyweight title bout between Shane Carwin and Frank Mir. […]

Filed Under: booking, Featured, marketing, pay-per-view, sponsorships, UFC

Germany Bans the UFC on Television

March 20, 2010 by Kelsey Philpott 4 Comments

Kevin Iole of Yahoo! Sports breaks down the report released yesterday that the Bavarian Regulatory Authority in Germany has banned the UFC from airing on television in the country. The German equivalent of the Federal Communications Commission on Friday issued a preliminary order that would bar Ultimate Fighting Championship programming from the Munich-based network German […]

Filed Under: Featured, legal, regulation, TV, UFC

Versus Returns to DirecTV

March 15, 2010 by Kelsey Philpott 3 Comments

Bill Gorman of TVbytheNumbers informs us that DirecTV and Versus have come to an agreement that will put Versus back onto DirecTV and the same packages assignment the network previously enjoyed in August, 2009. DIRECTV and Comcast have reached an agreement to return VERSUS to the DIRECTV programming lineup today. The terms of the deal […]

Filed Under: Featured, legal, TV, Zuffa

MMA’s April Chess Match

March 5, 2010 by Kelsey Philpott 21 Comments

Mike Chiappetta of MMAFighting.com discusses the latest news regarding a possible UFC on Spike event for April 17th, designed to counter-program the Strikeforce on CBS card on the same day. The UFC is in the process of laying the groundwork for an April 17 show to counter the Strikeforce on CBS offering, MMA Fighting has […]

Filed Under: booking, Featured, opinion and analysis, TV, UFC

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