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Featured

UFC 113: Payout Perspective

May 10, 2010 by Kelsey Philpott 11 Comments

Welcome to another edition of Payout Perspective! This week we’ll be looking at UFC 113: Machida vs. Shogun II held in Montreal, Quebec on Saturday, May 8th, 2010. The event featured the heavily anticipated rematch between Lyoto Machida and Mauricio Shogun Rua, but also included a co-main event between Josh Koscheck and Paul Daley in […]

Filed Under: Featured, pay-per-view, sponsorships, TV, UFC

Aldo vs. Faber: Payout Perspective

April 25, 2010 by Kelsey Philpott

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at WEC 48: Aldo vs. Faber (only it wasn’t titled WEC 48 for various reasons we’ll cover below) that was held on Saturday, April 24th from the ARCO Arena in Sacramento, California. The event featured a plethora of great match-ups, including […]

Filed Under: Blue Book, Featured, marketing, opinion and analysis, pay-per-view, sponsorships, WEC

UFC Sponsors Picking Up Activation

April 21, 2010 by Kelsey Philpott 4 Comments

Earlier in the week, MMAPayout.com discussed some of the activation that sponsors are planning around next month’s boxing super fight featuring Floyd Mayweather and Shane Mosley. Here’s a look at some of the things UFC sponsors are finally start to do involving the fight property. Payout Perspective: The UFC’s VP of Sponsorship, Mike Pine, has […]

Filed Under: Featured, marketing, sponsorships, UFC

Strikeforce Nashville: Payout Perspective

April 18, 2010 by Kelsey Philpott

Welcome to another edition of Payout Perspective! This week we take a look at Strikeforce’s second show on CBS simply entitled Nashville, which was held at the Bridgestone Arena in Nashville, Tennessee. The event featured three title fights: Gegard Mousasi vs. Mo Lawal at 205lbs, Gilbert Melendez vs. Shinya Aoki at 155lbs, and Jake Shields […]

Filed Under: Blue Book, booking, Featured, mainstream, marketing, opinion and analysis, sponsorships, Strikeforce

UFC 112: Payout Perspective

April 11, 2010 by Kelsey Philpott 18 Comments

Welcome to another edition of Payout Perspective! This week we take a look at UFC 112: Invincible, which was held at The Concert Arena on Yas Island in Abu Dhabi, UAE on Saturday, April 10th. The event marked both the UFC’s debut in Abu Dhabi and its first-ever outdoor show. UFC 112 was headlined by […]

Filed Under: Featured, opinion and analysis, pay-per-view, UFC

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