MMAPayout.com had the pleasure of sitting down with Shari Spencer, President of GSP Enterprises, earlier today to talk about George St-Pierre’s latest endorsement with apparel maker Under Armour. KP: Looking at this deal between UA and GSP – there are so many sides to it: the GSP side, the Under Armour side, and the sport […]
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Emelianenko, M-1 Allege Breach of Contract by Affliction
MMAPayout.com has learned that Fedor Emelianenko and M-1 have brought suit against Affliction Clothing and Affliction Entertainment in Federal Court. The complaint alleges breach of contract and breach of the implied covenant of good faith and fair dealing as it relates to a series of agreements between Emelianenko, M-1, and Affliction. The complaint obtained by […]
UFC 104 Buyrate Prediction: 398,000
MMAPayout.com promised a more detailed explanation of the regression analysis used to derive the linear equation used to predict 398,000 buys for last weekend’s UFC 104 PPV event. We like to keep our promises! Regression Analysis Explained Regression analysis is a statistical technique that allows us to explore the relationships between different sets of numbers (or what the stats community […]
UFC 104: Payout Perspective
Welcome to another edition of Payout Perspective. This week, we’ll be taking at look at UFC 104 held this past Saturday, October 24th from the Staples Center in Los Angeles, California. The card featured a light heavyweight championship bout between Lyoto Machida and Mauricio “Shogun” Rua, and was co-headlined by Cain Velasquez vs. Ben Rothwell. UFC 104 […]
MMAPayout.com PPV Predictor
MMAPayout.com is pleased to announce it will be introducing the newest version of its PPV predictor in next week’s UFC 104: Payout Perspective. This version of the PPV predictor will make use of regression analysis across two different variables (Spike’s Countdown to UFC viewership & UFC live-gate revenue) in order to come up with an initial, statistically-supported estimate of UFC buyrates. Then, […]