Welcome to another edition of Payout Perspective! This week we’ll be taking a look at WEC 48: Aldo vs. Faber (only it wasn’t titled WEC 48 for various reasons we’ll cover below) that was held on Saturday, April 24th from the ARCO Arena in Sacramento, California. The event featured a plethora of great match-ups, including […]
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UFC Sponsors Picking Up Activation
Earlier in the week, MMAPayout.com discussed some of the activation that sponsors are planning around next month’s boxing super fight featuring Floyd Mayweather and Shane Mosley. Here’s a look at some of the things UFC sponsors are finally start to do involving the fight property. Payout Perspective: The UFC’s VP of Sponsorship, Mike Pine, has […]
Strikeforce Nashville: Payout Perspective
Welcome to another edition of Payout Perspective! This week we take a look at Strikeforce’s second show on CBS simply entitled Nashville, which was held at the Bridgestone Arena in Nashville, Tennessee. The event featured three title fights: Gegard Mousasi vs. Mo Lawal at 205lbs, Gilbert Melendez vs. Shinya Aoki at 155lbs, and Jake Shields […]
UFC 112: Payout Perspective
Welcome to another edition of Payout Perspective! This week we take a look at UFC 112: Invincible, which was held at The Concert Arena on Yas Island in Abu Dhabi, UAE on Saturday, April 10th. The event marked both the UFC’s debut in Abu Dhabi and its first-ever outdoor show. UFC 112 was headlined by […]
Integrated Marketing: Building the Next UFC 100
UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]