Welcome to another edition of Payout Perspective. This week, we’ll be taking at look at UFC 104 held this past Saturday, October 24th from the Staples Center in Los Angeles, California. The card featured a light heavyweight championship bout between Lyoto Machida and Mauricio “Shogun” Rua, and was co-headlined by Cain Velasquez vs. Ben Rothwell. UFC 104 […]
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MMAPayout.com PPV Predictor
MMAPayout.com is pleased to announce it will be introducing the newest version of its PPV predictor in next week’s UFC 104: Payout Perspective. This version of the PPV predictor will make use of regression analysis across two different variables (Spike’s Countdown to UFC viewership & UFC live-gate revenue) in order to come up with an initial, statistically-supported estimate of UFC buyrates. Then, […]
Fighter Sponsorships and Assessing ROI
The sponsorship of fighters is very crucial for the mixed martial arts industry, because it represents a form of income which can often mean the difference between the fighter working a second job or training full-time. The benefits of which are obvious. Moreover, this sponsorship is also a larger endorsement of the sport of MMA as a whole. It signals to the sports […]
TUF 10 Ratings Present Conversion Problem
Dave Meltzer of the Wrestling Observer details TUF 10’s dominance of the male 18-34 year-old demographic: About 2.28 million Males 18-34 watched the fight (Kimbo vs. Nelson) on the first broadcast, a 7.86 rating in that demographic, and a new record. Another 450,000 watched the replay. For the show itself, the 6.86 rating in Males 18-34 and […]
UFC Disclosed Payout Analysis: 2006-2009
Summarized below are the statistical averages tracking the number of fights, disclosed payouts, and disclosed bonus money for most UFC events since 2006. Please keep in mind that disclosed salaries are not always available, nor are they a true representation of the total purse a fighter receives in the UFC. Year 2006 2007 2008 2009 […]