Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the Strikeforce Feijao vs Henderson event televised on Showtime and headlined by Strikeforce LHW champ Rafael “Feijao” Cavalcante, as he made his first title defense against MMA legend Dan Henderson. The event took place at the Nationwide Arena in Columbus, […]
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Bellator 35 – MTV 2 Debut: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at Bellator 35, which was the promotional debut with it’s new TV partner – MTV 2 – this past Saturday night. The event featured the first leg of the Welterweight tournament along with some fun non-televised fights which included the always […]
Sponsorship Spotlight: Cagehero
MMA Payout had the opportunity to speak with Mark Mastrandrea about his company Cagehero. Founded in 2010 along with Ian Parker, Cagehero t-shirt designs are not the usual MMA brand of skull and crossbones design. MP: When was Cagehero established? How long have you been in business? Where are your offices? CH: Ian Parker and […]
Payout Perspective: UFC 127
Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]
Sponsorship Spotlight: XBox 360
MMA Payout had the opportunity to contact Mary Renouf of the Global Brand Marketing department of XBox for a Q&A about its recent sponsorship of Demetrious “Mighty Mouse” Johnson at UFC 126. Johnson defeated Kid Yamamoto in the second match ever aired on UFC’s Facebook page. MP: How did you decide to sponsor Demetrious Johnson? […]