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Featured

Mosley-Pacquiao Payout Perspective

May 10, 2011 by Jason Cruz 11 Comments

Welcome to a special edition of Payout Perspective as we take a look at Saturday’s fight between Sugar Shane Mosley and Manny Pacquiao taking place at the MGM Grand in Las Vegas Nevada. Pacquiao dominates Mosley A simple equation can explain Saturday night’s performance: Pacquiao >Mosley = Joshua Clottey Although Mosley told everyone that he […]

Filed Under: boxing, Featured, gate, new media, pay-per-view, ratings, Showtime, sponsorships, Top Rank, Twitter

The Sports TV Landscape, Pac-12 Landmark Deal, & Where MMA Fits

May 9, 2011 by MMAPayout Moderator 16 Comments

The soon to be Pacific 12 conference officially announced last week a blockbuster media rights deal with Fox and ESPN worth $3-billion over the span of 12 years, topping all other current collegiate conference TV deals and quadrupling the worth of their previous TV deal, setting the new standard for sport properties looking forward to […]

Filed Under: Featured, mainstream, opinion and analysis, TV, UFC

UFC 129: Payout Perspective – Part 2

May 4, 2011 by Jason Cruz 2 Comments

Welcome to the second part of UFC 129’s Payout Perspective.    PPV Buy Rate trending at estimated 800K-900K (Updated 5/5) Dave Metzler at the Wrestling Observer (subscription required) stated that the trending buy rate for UFC 129 will be between 800-900K. It was estimated to be around 1 million buys earlier. The explanation between trending […]

Filed Under: Featured, legal, pay-per-view, Public Relations, sponsorships, Twitter, UFC, Zuffa

UFC 129: Payout Perspective – Part 1

May 2, 2011 by Jason Cruz 15 Comments

Welcome to another addition of Payout Perspective. This time we take a look at UFC 129 held at Rogers Centre in Toronto, Ontario Canada. The three and a half hour PPV set records in attendance, gate and bonuses. It was the organization’s biggest event in its history. In the main event, Georges St. Pierre outclassed […]

Filed Under: Featured, mainstream, pay-per-view, sponsorships, UFC

Zuffa sued for “UFC Fan Expo”

April 29, 2011 by Jason Cruz 3 Comments

Toronto-based Hobby Star Marketing has filed an injunction against Zuffa, LLC, citing trademark infringement for the UFC Fan Expo mark used for this weekend’s events at the Direct Energy Center. The lawsuit also names Reed Exhibitions, the convention company running the event. Hobby Star Marketing is an organizer of Fan Expo Canada. The expo is […]

Filed Under: Featured, legal, UFC

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