This past week’s issue of the Sports Business Journal focused on the increasing importance of the Hispanic market. The numbers reveal that MMA is one of the most watched sports by the demographic. Research compiled by ESPN shows that households that speak Spanish, or mostly Spanish, are fans of MMA. MMA and wrestling (the study […]
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Boston Pizza and UFC Canada enter into sponsorship agreement
Canada’s number one casual dining brand and sports bar, Boston Pizza, has entered into a multi-year sponsorship agreement with UFC Canada. Its the first major marketing partnership for the UFC in Canada. Via Showdown Joe: This new agreement gives Boston Pizza locations in Canada the opportunity to provide guests with an enhanced UFC experience when […]
Ranger Up “Out” As Sponsors for Strikeforce/UFC Fighters: Kennedy, Carmouche
MMAPayout recently reported that Zuffa had imposed a sponsor “fee” – similar to the UFCs – that impacted several Strikeforce fighters heading into the Strikeforce HW GP: Overeem vs Werdum event. This time, the sponsor fee will prevent MMA fighters Tim Kennedy and Liz Carmouche from wearing the Ranger Up brand during their upcoming bouts. […]
Payout Spotlight: ProElite VP of Fight Operations T. Jay Thompson – Part 2
In part two of MMAPayout’s interview with ProElite’s Vice President of Fight Operations T. Jay Thompson, he spoke to us about some of the smaller details regarding the August 27 event, the differences between the old ProElite and the new, plus his thoughts on Rich Chou, Kimbo Slice, Dana White, Women’s MMA, promoting MMA for […]
Payout Spotlight: ProElite VP of Fight Operations T. Jay Thompson – Part 1
MMAPayout had the opportunity to interview Vice President of Fight Operations for ProElite T. Jay Thompson. He spoke to us about the August 27 event, his goals for the promotion, and what we can expect from ProElite going forward. ProElite hosted it’s first MMA event, which was televised on Showtime, back in February of 2007. […]