Many have blamed the UFC’s failures in fighter relationship management and merchandising on a UFC management team that was simply stretched too thin. Thus, yesterday’s news that Lorenzo Fertita is moving over to the UFC in order to help facilitate the organization’s international expansion can only be seen as a good thing. In order to […]
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Fighter Salaries: The Problems With Revenue Linking
There exists a critical assumption within the business world that most of our theories rely on: the concept of rationality. A rational or “greedy” individual is said to prefer more than less and it is this preference that can be seen in all walks of life. Investors are expecting greater wealth generation, creditors want higher […]
UFC Roster Moves Could Make Dollars and Sense [Part 2 of 2]
CONTINUED FROM: UFC Roster Moves Could Make Dollars and Sense – Part 1 Signing prospects to initial fight contracts is only part of the prospect strategy; development and promotion are the other two intangibles at work here. In order to make the most of the talent they sign, the UFC will also need to develop […]
UFC Roster Moves Could Make Dollars and Sense [Part 1 of 2]
Lost among all the headlining stories from UFC 84 were the impressive debuts of some very talented prospects. Shane Carwin, who knocked out Christian Wellisch, and Rousimar Palhares, who won submission of the night for his armbar victory over Ivan Salaverry, lead an impressive group of rookies that all put an early stamp on the […]