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Apparel

Does GSP make $12M a year?

November 21, 2013 by Jason Cruz 16 Comments

Forbes.com ran an article last week on Georges St. Pierre and how he makes $12 million per year.  The article gives a rundown of all of GSPs revenue streams including salary, PPV and sponsorships. According to Forbes, GSP made “roughly $9 million combined from his past two fights” and another $3 million from “endorsements, memorabilia […]

Filed Under: Affliction, Apparel, Hayabusa, sponsorships, UFC

Hendricks re-ups with Reebok

October 2, 2013 by Jason Cruz 4 Comments

UFC welterweight contender Johny Hendricks has extended his endorsement deal with Reebok.  Hendricks should sport the Reebok logo in his next fight, November 16th against Georges St. Pierre. Hendricks first partnered with Reebok in conjunction with the Spartan Race – an outdoor, extreme obstacle course.  Hendricks and UFC lightweight Jamie Varner participated in Spartan Races […]

Filed Under: Apparel, Reebok, sponsorships

UFC 164: Payout Perspective

September 2, 2013 by Jason Cruz 17 Comments

Welcome to another edition of Payout Perspective.  This time we go to the Bradley Center in Milwaukee, Wisconsin and take a look at UFC 164 where the lightweight title changed hands. Stain remains for Bendo as Showtime subs Henderson In a sudden, decisive and anti-climactic way, Benson Henderson’s title reign ended Saturday as Anthony Pettis […]

Filed Under: Apparel, Attendance, Dethrone, Featured, FS1, gate, Hayabusa, opinion and analysis, sponsorships, Tapout, TV, UFC

HeadRush signs distribution agreement with One Punch

August 26, 2013 by Jason Cruz 5 Comments

MMA apparel brand HeadRush has signed a global distribution agreement with One Punch Distribution.  The new partnership should broaden the reach of HeadRush products. HeadRush joins other MMA brands under the One Punch Distribution banner including TapouT and Jaco.  One Punch Distribution is a wholesale distribution company that delivers brands in “Action Sports and Streetwear […]

Filed Under: Apparel

Resurrection Fighting Alliance and Adidas team up

August 13, 2013 by Jason Cruz 1 Comment

MMA Junkie reports that the three stripes, sporting apparel giant, Adidas is entering the sponsorship market of MMA. Through its global licensee Double D, Adidas Combat Sports has entered into a multi-year deal with Ed Soares’ Resurrection Fighting Alliance. Soares’, also known for managing Anderson Silva and Jose Aldo among others, is positioning his promotion […]

Filed Under: Adidas, Apparel, Resurrection Fighting Alliance, sponsorships

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

Failed MMA fighter, but successful plumber and drafter of a cut and paste version of the mUhammAD aLi act takes over of Homeland Security

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Kristi, you’re fired!

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