Anthony and Sergio Pettis star in a web commercial selling the Reebok ZJet running shoe. Showtime recently signed a deal with Reebok. The web commercial can be seen on Reebok’s YouTube page. In the commercial, Showtime talks about persevering to be the best, becoming the UFC champ and dealing with pressure. The video briefly shows the UFC […]
Apparel
Robbie Lawler signs with Adidas Combat
Robbie Lawler has signed on with Adidas Combat prior to his fight with Matt Brown Saturday. The deal comes on the heels of the recent launch of the Adidas-specific web site dedicated to combat sports. There’s no word on whether Lawler will be able to wear the three stripes into the Octagon on network television […]
Forbes.com reports on “lean” UFC sponsor market and Hendricks/Reebok deal
Forbes.com wrote a piece on Johny Hendricks and his sponsor Reebok in light of his victory in the Octagon at UFC 171. Notably, one of the takeaways from the articl focused on the fact that Reebok’s main goal was not to sponsor MMA fighters but to develop Reebok’s Fitness Marketing division. It was noted that […]
UFC 171: Payout Perspective
Welcome to another edition of Payout Perspective. This time well be taking a look at UFC 171 at the American Airlines Arena in Dallas, Texas. Hendricks wins vacant title A scare with not making weight did not matter for Johny Hendricks as he defeated Robbie Lawler in the Fight of the Night. For Hendricks, it […]
Nike files lawsuit over Venum name
The Beaverton, Oregon based sports gear maker Nike filed a lawsuit against MMA sportswear brand Venum last month alleging trademark infringement and other violations of trademark law. The lawsuit filed in the U.S. District Court of Oregon claims that Venum’s mark infringes a previously filed Nike-owned trademark, Venom. Nike sued DBV Distribution, Inc. and Dragon […]