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3 fighters fined for violations of UFC Outfitting Policy

January 7, 2016 by Jason Cruz Leave a Comment

For the first time under the UFC Outfitting Policy, 3 fighters were essentially fined due to infractions of the policy.  The fighters participated at UFC on Fox 17 this past December. According to Bloody Elbow, one of the fighters was Donald Cerrone as he apparently acknowledged the fine over twitter.  Cerrone, who had official sponsor […]

Filed Under: Apparel, Reebok, UFC

Reebok removes Ireland UFC t-shirt due to huge mistake

October 21, 2015 by Jason Cruz 4 Comments

Reebok made a major faux pas when it rolled out its t-shirts for UFC Fight Night 76 in Dublin, Ireland.  A UFC shirt which depicted the country did not include Northern Ireland. MMA Fighting reports Reebok has removed the t-shirt due to fan outrage.  Reebok has sent out its own apologies. For ease of reference, […]

Filed Under: Apparel, Public Relations, Reebok, UFC

Weidman signs deal with Reebok, gets own shoe

October 19, 2015 by Jason Cruz 3 Comments

UFC Light Heavyweight champion Chris Weidman has signed an individual sponsorship deal with Reebok and as a part of the deal he will get his own custom shoe. Weidman was on The MMA Hour on Monday where he made the announcement and was presented with his own signature shoe by Reebok’s senior director of combat training […]

Filed Under: Apparel, K-Swiss, Reebok, UFC

Rory MacDonald signs deal with Reebok

July 9, 2015 by Jason Cruz 7 Comments

Rory MacDonald has signed an individual sponsorship deal with Reebok.  The deal will be in effect for his fight this Saturday at UFC 189 against Robbie Lawler. The Canadian joins a select list of fighters with individual sponsorship deals with the official clothier of the UFC.  This Saturday will be the first night that all […]

Filed Under: Adidas, Apparel, Reebok, sponsorships

UFC-Reebok unveils uniforms

June 30, 2015 by Jason Cruz 13 Comments

The UFC unveiled its Reebok fighter “kits” in a glitzy press conference in New York City Tuesday morning.  Many UFC stars were on hand to model the new uniforms which go into effect starting at UFC 189 next week. The unveiling included many fighters based on home country and then the champions of each division […]

Filed Under: Apparel, Reebok, sponsorships, UFC

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