The Boston Herald’s Jack Encarnacao wrote about the UFC’s uniform deal with Reebok prior to the company’s event on Sunday night. The article includes some enlightening comments from UFC CEO Lorenzo Fertitta. Fertitta addressed the issue of withholding five-figure payments from some fighters after they violated the UFC Outfitting Policy. This stems from December’s UFC […]
Apparel
3 fighters fined for violations of UFC Outfitting Policy
For the first time under the UFC Outfitting Policy, 3 fighters were essentially fined due to infractions of the policy. The fighters participated at UFC on Fox 17 this past December. According to Bloody Elbow, one of the fighters was Donald Cerrone as he apparently acknowledged the fine over twitter. Cerrone, who had official sponsor […]
Reebok removes Ireland UFC t-shirt due to huge mistake
Reebok made a major faux pas when it rolled out its t-shirts for UFC Fight Night 76 in Dublin, Ireland. A UFC shirt which depicted the country did not include Northern Ireland. MMA Fighting reports Reebok has removed the t-shirt due to fan outrage. Reebok has sent out its own apologies. For ease of reference, […]
Weidman signs deal with Reebok, gets own shoe
UFC Light Heavyweight champion Chris Weidman has signed an individual sponsorship deal with Reebok and as a part of the deal he will get his own custom shoe. Weidman was on The MMA Hour on Monday where he made the announcement and was presented with his own signature shoe by Reebok’s senior director of combat training […]
Rory MacDonald signs deal with Reebok
Rory MacDonald has signed an individual sponsorship deal with Reebok. The deal will be in effect for his fight this Saturday at UFC 189 against Robbie Lawler. The Canadian joins a select list of fighters with individual sponsorship deals with the official clothier of the UFC. This Saturday will be the first night that all […]