Weidman signs deal with Reebok, gets own shoe

UFC Light Heavyweight champion Chris Weidman has signed an individual sponsorship deal with Reebok and as a part of the deal he will get his own custom shoe.

Weidman was on The MMA Hour on Monday where he made the announcement and was presented with his own signature shoe by Reebok’s senior director of combat training Michael Lunardelli.  Weidman’s ZPump model sport the stars and stripes and will be available to the public.  The price point will be $110.

You can infer from the Reebok deal that Weidman is no longer with longtime sponsor Bad Boy.  During the MMA Hour interview, Lunardelli explained that another deal for Weidman ended.

Weidman is not the only MMA fighter to have their own shoe.  You might recall Jon Jones had a limited release Nike shoe.  Other fighters such as Urijah Faber (KSwiss), Rampage Jackson (Reebok) and Georges St. Pierre (Under Armour) have had shoe sponsor deals.

Payout Perspective:

Will you buy Weidman’s shoe?  The Reebok deal seemed inevitable and as explained it was a matter of Weidman’s Bad Boy sponsorship ending for him to sign with the official UFC clothier.  Overall, the sponsorship is a good thing for Weidman but the shoes seem like an acquired taste.  Unless you are truly patriotic or a fan of Weidman, it seems very unlikely for someone to pay $110 for these novelty shoes.