UFC 122: Marquardt v. Okami, held this past Saturday in Germany scored an average audience of 2.2 million viewers on Spike TV. The event airing on tape delay in the U.S. delivered a 1.4 hh rating – a 2.00 in M18-49 and a 2.16 in M18-34. The information was confirmed by Spike TV in an […]
UFC 122 attendance figures and gate
MMA Junkie reports that this past Saturday’s UFC 122 in Olberhausen, Germany drew 8,421 fans for an estimated gate of $600,000. The figures were revealed in the post-event press conference. The numbers were less than the UFC’s last visit to Germany in June 2009. UFC 99 at the Lanxess Arena in Cologne drew 12, 854 and […]
Nelson’s UFC career on hold due to contractual issues
MMA Junkie reports on the latest developments involving Roy Nelson. Dana White announced that Nelson was pulled off the January 1st card as a result of a contractual issue with Roy Jones’ promotion company. Nelson will not fight for the UFC until those issues are cleared up. Via MMA Junkie: Nelson headlined a MMA/boxing hybrid […]
Tecate remains true to boxing
As many of us watched Manny Pacquiao destroy Antonio Margarito for 12 rounds Saturday night, fans may have noticed Tecate sponsorship throughout the night. Darren Rovell wrote about Tecate’s unwavering commitment to boxing. Felix Palau, the brand’s vice president of marketing, says that they’ve gradually been betting more and more on boxing since 2007. Today, 70 […]
UFC spoofs LeBron’s “decision” in viral video
The following UFC video has been making its rounds. Its a parody of the LeBron “Rise” Commercial: Payout Perspective: This is another example of the UFC utilizing social media to promote its brand. At the end of the video, the UFC reminds viewers to watch UFC 122 on Spike TV. I like how the parody maintains […]