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Jason Cruz

Digital media company partners with GSP to make RUSHFIT

January 8, 2011 by Jason Cruz 1 Comment

Vancouver-based Digital Shelf Space Partners  has been granted the rights to Georges St. Pierre’s brand for use in the production of 6 workout DVDs featuring the welterweight champion. The digital media company is an independent producer and online distributor of home entertainment. The DVD workout series is being called RUSHFIT. The web site is offering a […]

Filed Under: UFC

PAG Capital Partners invests in MMA Warehouse

January 7, 2011 by Jason Cruz 4 Comments

Internet retailer MMA Warehouse received a major financial boost when PAG Capital Partners made a major equity investment in the online apparel company Thursday.  Via PAG Capital Partners press release (h/t Robert Joyner on twitter): MMA Warehouse, LLC is a leading internet retailer specializing in selling a wide selection of mixed martial arts gear, apparel and accessories. […]

Filed Under: Apparel, financial

Brock Lesnar cuts promo for upcoming book

January 6, 2011 by Jason Cruz 1 Comment

Brock Lesnar reappeared to MMA fans this week as he released a promotional video for his upcoming book. The video looks homemade, unscripted and not thought through. Here it is via MMA Mania: Payout Perspective: My initial thought was that this was a spoof. A wierd way to promo Lesnar as he returns to the […]

Filed Under: marketing, publishing, UFC

Volkmann visited by Secret Service after Pres. Obama remarks

January 5, 2011 by Jason Cruz 1 Comment

UFC fighter Jacob Volkmann was visited by U.S. Secret Service agents on Tuesday after his post-fight interview Saturday night with MMA Fighting’s Ariel Helwani. “Christmas” started the new year off by answering questions about his interview where he said “someone should knock some sense into that idiot (President Obama).” MMA Weekly has the details: The interview […]

Filed Under: media, UFC

Sonnen’s UFC career “frozen” by White

January 5, 2011 by Jason Cruz 2 Comments

A day after pleading guilty to money laundering Dana White has “frozen” Chael Sonnen’s UFC contract. According to the report from TMZ Sports, White has suspended Sonnen so that he can get his personal life in order. The suspension comes after unofficial reports that Sonnen was coming back from his 6 month suspension to fight at UFC […]

Filed Under: Public Relations, UFC

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