As we enter fight week, Multichannel news writes about HBO’s use of digital media to promote the Nov. 13thfight between Manny Pacquiao and Antonio Margarito. A couple weeks ago, MMA Payout reported on the marketing efforts for the fight at Cowboy Stadium this Saturday. While that report focused on the traditional ways the fight is promoted, […]
Spike TV exec talks about the future of The Ultimate Fighter
MMA Junkie recently spoke with Spike TV’s senior vice president Brian Diamond about The Ultimate Fighter. Notably, Diamond defended the show’s portrayal of some of its fighters and its selection process. The SVP stated that TUF doesn’t seek out “miscreants” for the sake of ratings. Chris Leben and Junie Browing came to mind. “The reality […]
UFC offers Germans the chance to watch UFC 122 on the web
In an effort to combat a German television ban, UFC UK president Martin Zelanik announced that the UFC will offer its German fans the opportunity to watch UFC 122 on the web. In March, the Bavarian state office for new media withdrew its approval to broadcast UFC programming. Via MMA Junkie: Fans can now watch […]
1.6 million viewers for The Ultimate Fighter Episode 8
MMA Payout has learned through a confirming email from Spike TV that The Ultimate Fighter 12 Episode 8 scored a 1.2 household rating and averaged 1.6 million viewers. The ratings matched a season low. Broken down it earned a 1.7 rating for M18-49, and a 1.84 rating for M18-34. Quarterlies: 1.16/1.14/1.18/1.26 Payout Perspective: The ratings […]
Breaking down the MMA-related election results
MMA Fighting debriefs us with a breakdown of the politicians that mattered to the world of MMA. –UFC-supported, Nevada Senator Harry Reid survived a close battle for his seat in the U.S. Senate. Reid and Dana White actually voted together. Reid has assisted the UFC in attempting to persuade NY to pass legislation legalizing MMA. […]