Anderson Silva has signed a long-term contract with San Paulo, Brazil-based sports marketing company, 9ine. The company, with offices in London and San Paulo, is co-owned by famous soccer player Ronaldo Fenômeno. 9ine is named after Ronaldo’s soccer number. It was created in anticipation of the burgeoning sports market in Brazil with the 2014 FIFA World […]
FX looking to add sports programming
The Sports Business Daily reports that Fox executives are looking to include sports programming in hoping to grow FX. They are looking at the Turner Network Television (TNT) model as a template for its foray into sports. Could this new strategy for FX mean an eventual home for the UFC? Via Sports Business Daily: The […]
Spike TV to show 12 “UFC Prelims” in 2011
Last week Spike TV announced that it would air “UFC Prelims” for 12 UFC PPVs in 2011. The first one hour prelim show will be this Saturday prior to UFC 126. According to the Spike TV release, “Spike has aired 13 “UFC Prelims,” beginning with UFC 103 in September 2009, with an average viewership of […]
Is Herschel Walker good for MMA?
At 48 years old, Herschel Walker is set to fight on the Strikeforce card Saturday night. Because of his football celebrity, he has been able to penetrate mainstream media by talking about the fact that he could still play football at his age. Strikeforce and Showtime should benefit from this crossover publicity. But is Walker good for MMA? […]
Video: Lawler preps for the Gator
Before his fight Saturday night, Strikeforce’s Robbie Lawler goes through fighter prep in San Jose before his fight with Ronaldo “Jacare” Souza. MMA Fighting goes behind the scenes with Lawler in this video. Payout Perspective: Lawler’s Fight Journal is a great way for him to market himself. It is a sacrifice to let cameras follow you […]