MMA Payout has learned that The Ultimate Fighter 12, Episode 10 scored a decent 1.3 hh rating with an average of 1.8 million viewers. Spike TV emailed the ratings information to MMA Payout today. TUF earned a 1.80 with M18-49 and a 2.10 in M18-34. Good ratings for these demographics. Qtr hours/ hh rating: 1.27 1.15 […]
Authentic Brands Group purchases Sinister
Today, Authentic Brands Group (ABG) announced the purchase of MMA brand Sinister. Earlier this fall, ABG purchased Tapout, Silver Star and Hitman. According to ABG’s press release (via The Street): “This acquisition completes our mixed martial arts stable of brands that will now reach all tiers of distribution,” said Jamie Salter, chief executive of Authentic Brands […]
WEC 52 scores 2nd biggest draw of 2010: 570,000 viewers
WEC 52, held Nov. 11th, featuring Urijah Faber versus Takeya Mizugaki garnered a 0.57 household rating and an average audience of 570,000 viewers on Versus. In addition to the household ratings and the average viewers, MMA Junkie reports that WEC 52 scored a 0.79 with men 18-49. Versus held pre and post fight shows in support of […]
Spike TV ratings for UFC 122 hits average of 2.2 million viewers
UFC 122 attendance figures and gate
MMA Junkie reports that this past Saturday’s UFC 122 in Olberhausen, Germany drew 8,421 fans for an estimated gate of $600,000. The figures were revealed in the post-event press conference. The numbers were less than the UFC’s last visit to Germany in June 2009. UFC 99 at the Lanxess Arena in Cologne drew 12, 854 and […]