MMA Junkie reports on the latest developments involving Roy Nelson. Dana White announced that Nelson was pulled off the January 1st card as a result of a contractual issue with Roy Jones’ promotion company. Nelson will not fight for the UFC until those issues are cleared up. Via MMA Junkie: Nelson headlined a MMA/boxing hybrid […]
Tecate remains true to boxing
As many of us watched Manny Pacquiao destroy Antonio Margarito for 12 rounds Saturday night, fans may have noticed Tecate sponsorship throughout the night. Darren Rovell wrote about Tecate’s unwavering commitment to boxing. Felix Palau, the brand’s vice president of marketing, says that they’ve gradually been betting more and more on boxing since 2007. Today, 70 […]
UFC spoofs LeBron’s “decision” in viral video
The following UFC video has been making its rounds. Its a parody of the LeBron “Rise” Commercial: Payout Perspective: This is another example of the UFC utilizing social media to promote its brand. At the end of the video, the UFC reminds viewers to watch UFC 122 on Spike TV. I like how the parody maintains […]
The Ultimate Fighter 12, Episode 9 garners audience of 1.8 million viewers
The Ultimate Fighter 12, Episode 9 earned a 1.3 household rating and averaged 1.8 million viewers. It earned a 1.79 with M18-49 and a 2.10 in M18-34. Spike TV confirmed these numbers via email to MMA Payout. Quarterlies: 1.22/1.24/1.24/1.36 Payout Perspective: This week was a better ratings week for TUF, especially with M 18-34, which […]
Versus to show WEC 52 pre/post-fight shows
With the UFC/WEC merger, Versus affirmed its commitment to MMA with a pre and post-fight show for Thursday’s WEC event. The success of the coverage will depend if the UFC continues with these shows. Versus, the exclusive home for the WEC, featured WEC live events and WEC Wreckage. Although things will change in 2011, Versus […]