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Jason Cruz

Gretzky still more popular than GSP in Canada

January 28, 2011 by Jason Cruz 6 Comments

Despite Dana White’s claim that Georges St. Pierre is more popular than Wayne Gretzky in Canada, a recent poll revealed otherwise. Via Sportsnet.ca: A Canadian Press-Harris Decima survey showed Gretzky outdistancing the mixed martial arts champion when respondents were asked to grade their opinion of Canadian celebrities. The national average was a grade of 7.29 […]

Filed Under: UFC

MMA shut out in two sports lists

January 28, 2011 by Jason Cruz 11 Comments

Although growing in popularity, mixed martial arts is behind in the minds of mainstream sports. No MMA fighters were included in Businessweek’s Power List of 100 most powerful athletes. Also, a recent Harris poll asking sports fans of their favorite sports failed to register MMA in its list. Businessweek’s 2011 Power List of 100 which lists […]

Filed Under: boxing, mainstream

UFC Fight for the Troops 2 peaks at 2.5 million viewers

January 27, 2011 by Jason Cruz Leave a Comment

This past Saturday’s UFC Fight for the Troops 2 peaked at 2.5 million viewers according to Spike TV and the UFC. Via Spike TV release: Overall, the fight card drew a 1.3 household rating, a 1.6 rating in Men 18-49, a 1.5 in Men 18-34 and 1.8 million total viewers, peaking at 10:15pm with 2.5 […]

Filed Under: gate, ratings, UFC

Good4U Managing Director talks sponsorship deal with MFC

January 26, 2011 by Jason Cruz 13 Comments

Banned by the UFC, Good4U sport and wellness beverages have entered into a sponsorship deal with Maximum Fighting Championships (MFC). MMA Payout had the opportunity to contact Good4U Managing Director Richard DeBanks about the deal. Via DeBanks: “We have signed a 3 fight deal with the Maximum Fighting Championship (mid – high 5 figures). There are […]

Filed Under: MFC, sponsorships

UFC announces mobile, internet tv deals in Japan

January 25, 2011 by Jason Cruz Leave a Comment

The UFC announced two Japanese media deals which will expand its reach to Japan. According to the UFC, the digital media distribution deals will enable significantly wider access to a range of UFC content to Japanese MMA fans. Via UFC press release: First, UFC® officials announced a deal with TV Bank Corp. which will provide an […]

Filed Under: new media, TV, UFC

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