Three of the four fighters chosen in the EA Sports MMA and Sherdog.com exchange program will fight Dec. 4th. The exchange program announced at the Noons v. Diaz IIfight Oct. 9th had four young fighters train with a Strikeforce mentor and their camps. According to the Strikeforce press release, exchange trainees Fernando Bettega, Max Martytniouk and […]
Sportsnet.ca offers Canada’s first fantasy MMA game
Fightmetric’s Rami Genauer spoke with MMA Payout about Fightmetric’s involvement in creating a fantasy MMA game for Canadian sports outlet Rogers Sportsnet. Contestants pick winners from the three UFC events starting with UFC 122 on November 13 and culminating in the final match between Georges St. Pierre and Josh Koscheck at UFC 124 in Montreal […]
Bellator in need of a television deal for season 4?
According to Middleeasy.com, Bellator is in need of a television deal for its fourth season. Coming off season three, Bellator’s television partners were Fox Sports Net and NBC. It is believed that Bellator’s head, Bjorn Rebney was seeking a better television dea for next season. FSN made it hard to find Bellator fights as it […]
HBO uses mix of digital and traditional media to promote Pacquiao fight
As we enter fight week, Multichannel news writes about HBO’s use of digital media to promote the Nov. 13thfight between Manny Pacquiao and Antonio Margarito. A couple weeks ago, MMA Payout reported on the marketing efforts for the fight at Cowboy Stadium this Saturday. While that report focused on the traditional ways the fight is promoted, […]
Spike TV exec talks about the future of The Ultimate Fighter
MMA Junkie recently spoke with Spike TV’s senior vice president Brian Diamond about The Ultimate Fighter. Notably, Diamond defended the show’s portrayal of some of its fighters and its selection process. The SVP stated that TUF doesn’t seek out “miscreants” for the sake of ratings. Chris Leben and Junie Browing came to mind. “The reality […]