The UFC offers a unique promo hyping the third meeting between Frankie Edgar vs. Gray Maynard this weekend. Its not the usual fight hype video as it pokes fun of January’s draw.
(H/t: MMA Mania)
Payout Perspective:
Perhaps the UFC is trying something new that it may use when it starts promoting for Fox? Its definitely different and actually allows Gray Maynard to do some acting. The other underlying thing about the video is that it does not stereotype the UFC audience. While we saw a guy with sleeve tattoos and sunglasses, he is driving his daughter to gymnastics practice. The UFC is subtle in showing that its audience aren’t all young males. Also a nice product plug for the UFC video game.
I am entirely confident that the strain of having to show even a tiny bit of personality was too much for Gray Maynard; it ruined his camp and he is now guaranteed to lose his bout on Saturday. Place your bets everyone, this one’s a lock!
PS The little girl in the back seat talking about judging was hilarious!
Great spot. It was clever and it felt mainstream. I hope there is more of this to come.
The Brian Stann v. Fly was awesome as well.
In true UFC fashion… i.e. not paying for anything… those are all employees of the company.
Their in-house production guys are very good and they cut their own promo videos to hype fights and try to get free promotion out of facebook/youtube/etc.
Sadly as usual… they are hitting the same 500,000 consumers over and over and still doing nothing to build their brand.
It certainly is different the promo. The UFC seems to be branching out with how they promote a fight.