Bellator MMA announced on Wednesday that UFC Hall of Famer has become a Promotional Brand Ambassador for the company via press release. Via Bellator Press Release: Known simply as the pioneer of mixed martial arts, Royce Gracie is widely considered the most influential and important figure the sport has seen. Engaging in some of the […]
Bellator 127 Live + 3 increases slightly to 670,000
MMA Payout has learned from a Nielsen source that the adjusted viewership for Bellator 127 on Friday drew up just 61,000 viewers to 670,000. The live +3 peak was up to 886,000 viewers which made it the lowest of the season. Payout Perspective: It’s the smallest increase this season for Bellator as the overall viewership […]
TUF 20 Episode 4 Live +3: 813,000 viewers
MMA Payout has learned that the adjusted viewership for last Wednesday’s TUF 20 Episode 4 drew an additional 236,000 viewers an ended with 813,000 total viewers reflecting an increase of 41%. Episode 1 – 536,000 viewers; 831,000 viewers Episode 2 – 574,000 viewers; 946,000 viewers Episode 3 – 433,000 viewers; 791,000 viewers Episode 4 – […]
UFC Fight Night 54 on FX: 413K, but last hour does well on FS1
MMA Payout has learned that Saturday night’s UFC Fight Night 54 which aired on multiple Fox networks due to MLB baseball drew a final overnight viewership number of 1,267,000 in the last hour of the event if you include viewership on both FX and FS1. The event was simulcast on both stations as FX aired […]
Bellator 127: 609,000 viewers
MMA Payout has learned that Bellator 127 which took place last Friday drew an overnight viewership of 609,000 viewers which is down 7 percent from the previous week. The peak of 780,000 viewers occurred during the main event in which Daniel Straus ended Justin Wilcox in round 1. Friday night’s 5th episode of season 11 […]