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Jason Cruz

Bellator 129 posts lowest ratings of season

October 21, 2014 by Jason Cruz 5 Comments

MMA Payout has learned from a Nielsen source that Friday’s Bellator 129 received a season low of 564,000 viewers with a peak of just 780,000.  It was the worst output of the season for Bellator. Bellator Season 11 overnight ratings Bellator 123:  667,000 Bellator 124:  771,000 Bellator 125:  742,000 Bellator 126:  656,000 Bellator 127:  609,000 […]

Filed Under: Bellator MMA, ratings, Spike, TV

GGG fight on HBO tops 1.3 million

October 21, 2014 by Jason Cruz 10 Comments

ESPN’s Dan Rafael tweeted that this past Saturday’s HBO Boxing event featuring Gennady Golovkin (aka GGG) taking on Marco Antonio Rubio drew an average of 1.304 million viewers.  The fight was the fifth most viewed TV fight in the U.S. this year per Rafael (via Nielsen). GGG’s decimation of Rubio lasted only two rounds but […]

Filed Under: boxing, HBO, Top Rank

Top Rank seeks to dismiss claims in Garcia’s lawsuit

October 20, 2014 by Jason Cruz Leave a Comment

This past Friday, attorneys for Top Rank Boxing filed a Motion for Judgment on the Pleadings in U.S. District Court in Nevada seeking to dismiss a bulk of boxer Mikey Garcia’s lawsuit. Garcia’s lawsuit was originally filed in Riverside County (CA) Superior Court.  Top Rank lawyer’s removed the case to Federal Court in Nevada via […]

Filed Under: boxing, contracts, Golden Boy, legal, Top Rank

Jim Ross opines on future of Fight Pass/WWEN

October 20, 2014 by Jason Cruz 2 Comments

Former WWE color commentator Jim Ross had some interesting comments about the future of UFC Fight Pass as he seemed rather bullish on the future of the over the top model.  The comments come at a time when online services seem to be on the rise…or maybe on the decline depending on what you read. […]

Filed Under: new media, pro wrestling, UFC, WWE

Doritos plans 360 degree activation around UFC 180

October 19, 2014 by Jason Cruz 5 Comments

Frito-Lay’s Doritos brand tortilla chip is seeking to make a significant mark in leading up to UFC 180: Velasquez vs. Werdum.  According to the Sports Business Journal, it is set to conduct a full-blown activation in Mexico. Doritos is activating a 360 degree campaign in 300-plus stores across Mexico with more than 2.5 million bags […]

Filed Under: marketing, UFC

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