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Archives for October 2010

GOOD4U Managing Director talks about UFC ban

October 22, 2010 by Jason Cruz 1 Comment

GOOD4U Managing Director Rick DeBanks commented on MMA Payout’s take on the company’s ban from the UFC and WEC. DeBanks added the following to the comments section of the post: The UFC has initiated this most likely in response to a complaint from someone with Xenergy. GOOD4U is being seen as an “MMA” drink and capturing this […]

Filed Under: marketing, UFC

The Ultimate Fighter episode 6 ratings dip slightly

October 22, 2010 by Jason Cruz 1 Comment

In an email provided to MMA Payout by Spike TV, ratings for episode No. 6 of The Ultimate Fighter earned an average of 1.7 million viewers and a 1.3 household rating. A slight slide from last week’s season high. TUF aired at 10pm on Wednesday night.  It scored a 1.71 in M18-49 and a 1.94 […]

Filed Under: ratings, TUF, UFC

2010 MMAPayout.com Media Rankings # 6 – F4WOnline.com

October 22, 2010 by Staff 2 Comments

Better known as The Wrestling Observer, F4WOnline.com is the go to source for MMA insiders who don’t mind a side of professional wrestling. It’s behind the scenes coverage of the sport and on site reporting is second to none. The premium Wrestling Observer Newsletter is the de facto industry trade publication and sets the standard […]

Filed Under: Uncategorized

THQ & Zuffa Extend Video Game License Agreement Through 2018

October 21, 2010 by MMAPayout Moderator 3 Comments

THQ and Zuffa have officially announced an extension of their exclusive video game licensing deal to continue publishing their UFC branded franchises through 2018. THQ Inc. today announced that it has extended its exclusive, worldwide agreement with Zuffa, LLC to publish videogames based on the Ultimate Fighting Championship(R) (UFC(R)) brand through 2018. “We’re very excited […]

Filed Under: press release, UFC, video games, Zuffa

UFC Inks Boost Mobile as Official Sponsor

October 21, 2010 by Kelsey Philpott 1 Comment

Bill King of the Sports Business Journal writes that the deal between the UFC and Boost Mobile is official. Boost will begin its first activation piece this weekend at UFC 121 with a text to win game, while also doing some in-arena activation around one of its new phone offerings. Boost launches its first major […]

Filed Under: executives, sponsorships, UFC

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