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Archives for October 2010

2010 MMAPayout.com Media Rankings # 5 – BloodyElbow.com

October 25, 2010 by Staff 8 Comments

MMA’s premiere blog, Bloody Elbow boasts an impressive reach thanks to its SBNation backing. Everything a blog should be, the site’s coverage is thorough, thought provoking, and has been known to cause a stir in the sport. It also boasts an impressive community of commentators and fan contributors. Ranked # 5 Reach # 5 Content […]

Filed Under: Uncategorized

MMAPayout Report From UFC 121: Lesnar vs Velasquez

October 25, 2010 by MMAPayout Moderator 12 Comments

MMAPayout was on the scene for UFC 121: Lesnar vs Velasquez, which was held at the Honda Center in Anaheim, California on Saturday, October 23rd. The event was headlined by the heavyweight title bout between Brock Lesnar and Cain Velasquez. KEY NOTES FROM THE EVENT: 1) UFC Marketing Campaign: Mission Accomplished – The “First Mexican […]

Filed Under: marketing, opinion and analysis, UFC, Zuffa

UFC 121: Payout Perspective

October 24, 2010 by Kelsey Philpott 15 Comments

Welcome to another edition of Payout Perspective! This week we’re taking a look at UFC 121: Lesnar vs Velasquez which was held at the Honda Center in Anaheim, California on Saturday, October 23rd. The event featured a heavyweight title clash between Brock Lesnar and Cain Velasquez, but also featured the debut of Jake Shields in […]

Filed Under: booking, Featured, financial, gate, mainstream, marketing, pay-per-view, UFC

UFC 121 Storylines: The Cain Velasquez Marketing Campaign

October 22, 2010 by MMAPayout Moderator 7 Comments

The UFC has not been shy in how they are promoting Cain Velasquez.  From the UFC 121 commercial stating that Cain could be the first Mexican champion, to the promotional videos shown below, the UFC is clearly banking on the Mexican fans to rally behind their potential Mexican HW champion Saturday night. El Guerrero – […]

Filed Under: marketing, UFC, Zuffa

EA Sports MMA: Payout Perspective

October 22, 2010 by MMAPayout Moderator 10 Comments

It’s been a few days since EA Sports MMA was released, and what seemed liked a bit of pessimism based on fan and critic reaction from the demo a few weeks back, has now turned into optimism for future MMA games with the much improved released version of the game. MMAPayout will take a look […]

Filed Under: Strikeforce, video games

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